As seen in RISMedia’s online magazine.
By Jameson Doris
As principal broker/owner of Mississippi-based eAgent Realty, Justin Allen is intimately aware of the main problems agents regularly face in this ever-changing real estate landscape. Being in the industry for some 17 years, those issues have changed, but Allen notes three main struggles agents are facing today.
The first two are that the 6% commission is on the chopping block since the listing agent’s tasks can now be largely automated with new options for sellers arriving every day, and the fact that developing your own brand as an agent is harder than ever.
Thirdly, many agents have to do double data entry since the technology on the brokerage level is often subpar and not integrated. In order to be more efficient, many agents end up purchasing their own tools for lead generation, CRM, CMAs, websites, transaction management—the list goes on and on.
These unwanted expenses all add up, which led Allen to take a step back. After much consideration, he determined that what the industry needed was a much more efficient model where the agent could strike out on their own and develop their own brand without the burdensome costs associated with doing so.
“Within a short period of time we had this new model figured out, but needed a software company to help build the intranet that it would take to roll out this new, non-traditional partnership between ourselves and entrepreneurial-minded agents,” says Allen.
That’s when he found MoxiWorks, a company that already had an excellent handle on the integration issue that many agents face. Thanks to the MoxiCloud, real estate professionals are able to integrate various tech partners so all of their tools seamlessly work together. This also lets folks use a single sign-on (SSO) for access, saving time and limiting double data entry.
“The service from MoxiWorks was amazing and in just a few short months, we had an intranet that could act like a network where we could easily connect different vendors,” says Allen. “Having a weekly conference call with our dedicated account manager from MoxiWorks made it easy to stay on task and get a lot accomplished.”
With MoxiWorks on board, Allen was able to face the other two issues agents deal with head on. Allen repurposed his office into what he calls a “Synergy Office” where other brokers have access for a low monthly fee—which took care of the need for their own office space. And for branding, to remove the guesswork, he came up with two different branding options that brokers can choose from.
“Incorporating a partner like MoxiWorks gave us the ability to create something new for the industry and launch an evolution for the next generation of entrepreneurs who have staked their claim in this new world we call Real Estate 2.0,” Allen says. “More importantly, our new partnership with MoxiWorks has changed the team dynamic within our new evolved office.”
He adds that the support his office has received from MoxiWorks through regular phone calls and webinars for the entire brokerage with his local account manager, Melissa Anderson, has been integral to his brokerage’s innovation, enthusiasm and overall growth.
“MoxiWorks has not only exceeded our needs and expectations, but was the only company we could find that even came close to being able to assist us in achieving our vision,” says Allen.
For more information, please visit www.moxiworks.com.
CLICK HERE TO VIEW THE ENTIRE ARTICLE. As the leader of Seattle-based MoxiWorks, York Baur has always lived and breathed tech, especially when it comes to helping salespeople perform. With the heart of an entrepreneur and the self-described “brains of a total nerd,” he has taken Moxi from the small engine that could, to more than 60 brokerage clients representing 110,000-plus agents who make up 10 percent of all transactions in the U.S.
CLICK HERE TO READ THE FULL ARTICLE. Edward Tull, director of Technology and Process Management at JB Goodwin REALTORS® in San Antonio, Texas, has worked in the industry for the past 10 years, a career based around his commitment to help people above all else. To truly support his agent base, Tull sought out technology products that could solve the brokerage’s most debilitating challenges: a lack of automation, nonexistent user experience, and slow or unreliable connectivity.
CLICK HERE TO READ THE FULL ARTICLE RISMedia has obtained the following open letter from MoxiWorks CEO York Baur to Compass, a technology-centric real estate company based in Manhattan.
CLICK HERE TO READ THE FULL ARTICLE Hanna Holdings, the holding company of Howard Hanna Real Estate Services, has become an investor in Moxi Works, Moxi Works recently announced. Howard Hanna has committed to providing growth capital and ensuring a future of technology for the company’s agents, as well as Moxi Works’ more than 50 other brokerage clients.
Diane van der Goes, director of Recruiting, Marketing and Corporate Strategy for Star Real Estate in Fountain Valley, Calif., grew up in the real estate business; her mother was an agent, and van der Goes earned her childhood allowance by helping her mother farm for clients, wheeling a wagon around prospective neighborhoods and dropping pumpkins door-to-door.
Wagon wheels aside, van der Goes herself entered the real estate game in 2001. With a literal lifetime of industry experience, van der Goes is no stranger to the complexities of the business; she understands how important it is to keep a team running on the same pulse.
Earlier this year, she introduced her team to Moxi Works, an open platform connecting agents with their brokerage systems in an effort to streamline communication and business strategies, as well as place a suite of best-in-class tools in one location with one log-in.
Moxi Works has added QuantumDigital, a direct mail, digital and email marketing provider, to its Moxi Cloud open platform, the company recently announced. The addition of QuantumDigital marks more than 30 integrations with the platform.
“QuantumDigital has great relationships in the real estate industry and we’re jazzed to be partnered with them,” says Mike McHenry, vice president of Channels and Partnerships at Moxi Works. “Integrated in the Moxi Cloud, together we bring a seamless print, digital and email experience to our broker and agent customers. We’re looking forward to innovating with the QuantumDigital team.”