Artificial What? 4 Tips for Appealing to the Traditional Consumer

By Jessie Trapp, Marketing Coordinator 

traditional consumer header imageLet’s face it- the process of buying a home can be one giant migraine waiting to happen. From finding the right agent to closing the deal, the stressful decisions having to be made by buyers can often times overshadow the generally exciting event that it should be in one’s life. Although the notoriously tech-savvy millennials may appreciate your incorporation of technology, for the more traditional consumer who is not up to speed with the latest tech advances, facing them can be an experience that adds even more stress to this already exhausting process.

In order to help you, the agent, navigate the divide in capabilities and preferences, we are sharing a few tips that will likely make the process with the traditional consumer a more enjoyable and stress-free one from start to finish for both you, and your client.

Get back to the basics. The golden rule here – don’t assume that your clients can figure out how to use a program or website. To avoid anyone becoming overwhelmed, it would likely be worth your time to carefully walk more traditional clients through each program they will be using step-by-step. Don’t be afraid to ask them if they are familiar with certain systems at the beginning stage of your relationship, as clarifying this right from the start can help provide a smoother experience overall.

Put it all in one place. Remember, less is more. Instead of leaving it up to the client to navigate the web in search of information such as listings and drive time calculations, beat them to it and use a program like Moxi Present to create a one-stop shop for all the answers they are likely looking for.

Go the extra mile. Adding personalized elements to their buying experience will likely go far and make your clients all the more confident that you genuinely care about them finding the right home. Although listings often contain detailed information regarding the surrounding location, consider taking the time to set up dinners for clients near their top prospective homes to help them get more acquainted with the neighborhoods firsthand.

Visit the post office. Chances are, if you’re teaching a client how to google something they probably aren’t checking their email often enough for your marketing efforts to have a significant impact. Only 26% of real estate agents claim to use postal mail as a form of communication with clients, so what better way to set yourself apart then to get out your old stack of postcards? Send them notes while you’re working with them, as well as after you’ve closed a deal to celebrate events such as birthdays and house-iversaries. Have a blog? Send them paper copies of your posts every so often to keep them in the loop.

If you think about it, working with clients who aren’t familiar with technology can be a refreshing breath of fresh air. Technology allows us to operate on autopilot so much of the time, it’s likely healthy for all of us to have an opportunity to make things personal, show off our creative side, and take a little trip back to 1989.

Posted on July 10, 2018 at 3:25 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , , , ,

My Proudest Moment as a Moxian

proudest moment as a Moxian header image By Regina Kelley, Senior Manager, PMO & Quality Assurance

I love what I do here at Moxi! I have been a Moxian for almost five years and have had the opportunity to wear many different hats in that time. My role has morphed and changed, year over year thanks to my amazing and supportive manager, Mark Carlson, who continues to believe in me, challenge me, and give me the opportunity to do what I love – being a leader at Moxi Works.

My proudest moment being a leader here at Moxi has been helping a fellow Moxian grow his own career and watching him become a strong and successful leader. Andy’s journey these past nine months is worth sharing and could perhaps inspire others to grow their own careers as well!

Be an expert or demonstrate knowledge

Andy started his career as a summer intern while he was still in college and rocked the testing world right out of the gate. His performance and attitude earned him a full-time position when he graduated, and over the next six years Andy expanded his knowledge and perfected his craft. He worked hard to grow his testing and technical skills, quickly becoming our team’s go-to-guy!

Find a path, make a plan

In the first quarter of 2017, we were beginning our Quarterly Review Cycle and were talking about his goals and what was next. Our discussion lead me to ask Andy what he enjoyed most about his job and what he does daily here at Moxi. His answer came fast: He enjoyed the technical aspects of testing! He also mentioned enjoying helping his fellow teammates… So we went with it!

I approached our VP of Technology and pitched the idea of this new role on the testing team and after getting the thumbs up we created a new role just for Andy to drive and work toward – a technical lead.

The testing team had never had a lead before, so I asked Andy to do some research and define this new role and with that, a path was created. He created a plan and off he went to work toward achieving this new goal. I am a big believer in employees taking control of their own careers and this is a great example of how to get started. Find a path, and make a plan!

Create opportunities for growth

In order to grow on this new path, to become this new Technical Lead, I had to create new opportunities for him to step up. The more responsibility Andy took on and succeeded at, the more his passion grew for what he was doing, so much so that he even began creating his own opportunities for growth. It didn’t take long for Andy to reach that goal and we had ourselves a Lead.

He was doing so well and gaining so much momentum in his new role, I started asking, what’s next? How do you feel about Leadership and Management? Again, with the quick answer – I’m not interested in that, I like the technical side. But I could see that he did enjoy helping his fellow teammates and mentoring – and he was natural at it! So, I suggested to him a new growth opportunity – to mentor/ manage an intern. Although reluctant at first, he jumped in with both feet.

Check In

After that our weekly check-in meeting dynamic began to change. As the weeks went by it shifted from strictly a test status update to more focused conversations about leading and mentoring on the team. We talked about the best ways to get things done, how to grow his mentee and help others on the team continue their growth. Every week Andy walked away with new objectives and opportunities for him to stretch himself in a different way, a non-technical way.

After a couple months went by I asked Andy how he was feeling about his mentorship, and his answer didn’t come quite as quickly as before – surprisingly, he was really enjoying it! I could see the great leadership potential Andy had, he just needed to see it in himself.

Strengthen what you love

Andy and I will continue to rock the testing world here at Moxi together, and we will continue to push him and give him new opportunities to try different things – even things he may not know he will enjoy.

If you take one thing away from this story, know that you can do this too. Start by asking yourself what you love most about what you do every day, and go with it! Share that with your manager or mentor and look for new opportunities to push yourself outside of your comfort zone and take chances. You won’t know until you try, and you may find a new passion you didn’t even know you had!

Posted on December 21, 2017 at 5:11 pm
Tam Nguyen | Category: MoxiWorks, Productivity, Working at Moxi | Tagged , , , , , , ,

How to Compete With Keller Williams’ $1 Billion for Technology

By Maddie Jostol

how to compete with Keller Williams tech budget It’s no secret that Keller Williams is investing heavily in technology. With the unveiling of the Keller Cloud earlier this year followed by a recent announcement that they’re setting aside $1 billion to invest in technology development, they’re generating a lot of hype in the industry. As a brokerage with over 800 offices and 150,000+ associates worldwide, it’s hard not to be intimidated by these numbers.

The truth is, you don’t need $1 billion in spare cash to keep up. At the end of the day, it isn’t about having a fancy proprietary solution, it’s about investing in your agents, delivering a competitive experience, and meeting consumer expectations.

Consumer expectations are changing – they now expect agents to deliver fast, accurate information. Agents need an organized, integrated database in order to deliver on these expectations. It enables you to elevate your consumer experience in a scalable way.

Technology is woven into almost every part of an agent’s day-to-day life. They need tools that will enable them to work faster and smarter, so they can stay competitive while enjoying a healthy work/life balance. When you invest in your agents and their success, it rolls up into your brokerages’ success.

Keller Williams happens to be doing this through a platform, where the brokerage can run its entire business. We agree they’re onto something here as they’re jumping onboard with an important trend. The open platform is where the entire industry is heading as it helps brokerages integrate technologies across the entire organization, increasing efficiency and profits.

You need best-in-class tools to compete. You need a power strip to plug-and-play. But you don’t necessarily need to build this in-house. There are ways to keep up with the competition, even if you don’t have a spare $1B. After all, you are real estate experts, not a tech firm. That’s why MoxiWorks strives to complement brokerages, offering a comprehensive open platform, the Moxi Cloud, which integrates all their brokerages’ technology. We take care of your tech so you can place your focus on real estate. An open platform is the ecosystem for your brokerage technology. It’s where all of your tech tools live, sharing data and integrating your entire organization. You have the flexibility to change along with the industry. In fact, the beauty of the Moxi Cloud open platform is that you aren’t limited to MoxiWorks tools, but can plug and play the tech tools and services that best fit your brokerages’ culture and needs.

How does this help you compete? You can do everything they can do, and you don’t have to invest $1 billion to do it.

Posted on October 20, 2017 at 3:52 pm
Tam Nguyen | Category: Open Platform | Tagged , , , , , ,