By Maddie Jostol
The real estate world is moving quickly, and it can be difficult to know the best ways for you to keep up. As a real estate agent, marketing can be a burden – but it doesn’t have to be if you choose your marketing initiatives wisely. Here, we have three marketing trends that every agent should be watching and participating in. Ready to take your marketing to the next level? Here’s what you need to do.
Video is taking over the world of marketing. It’s the new preferred content type due to its sharability. How does video fit into an agent’s marketing strategy? Everywhere, really. Try home tour videos, open house videos, client testimonial videos, and neighborhood tour videos. Showcase your expertise in an engaging and eye-catching way. Our friends at iTour Media are doing some really cool things when it comes to video and online ads. iTour give agents the ability to create listing videos at the drop of a hat. With the listing information from the MLS, iTour Media quickly creates an engaging video for you to share and promote. iTour is an integrated partner of MoxiWorks – talk to your brokerage if you’re interested in using iTour Media.
Live video is gaining popularity by the day. Videos posted using Facebook Live are shown on news feeds at significantly higher rates than normal posted videos. If you have an active Facebook page for your business, try out Facebook Live!
2. Social media marketing
We know, everyone has been talking about the importance of social media for years and you might be a little tired of hearing about it. We aren’t going to tell you how you need to be posting on Facebook more than twice a week, however. Sure, your presence on social media is certainly important, but this time, we’re here to tell you to leverage Facebook to set your marketing on autopilot with online ads. Get an ad (for your business or a listing) set up, set your budget, and let it run. The beauty of it all is that you can get concise reports to impress your client by showing them the effort you’re putting in.
Online ads can feel daunting because of how time consuming it is to get them set up. The truth is, you don’t need to be a digital marketing expert to participate in this trend – you just need to use the right tools. If you haven’t used Moxi Marketing, now is the time. You can have Facebook ads up and running in just five minutes by following three easy steps directly from within your MoxiWorks account. Advertise a listing (all MLS data and images are auto-filled!) or advertise your services to gain exposure and generate leads. Click here to try it out!
3. Hyper-local marketing
Bring your marketing tactics home by targeting the exact neighborhoods you operate in. Rather than marketing at the state, metropolitan area, or even city level, hyper-local marketing focuses on targeting specific neighborhoods. Position yourself as THE real estate expert in your area, attracting the highest quality leads. Your specialized knowledge of the local neighborhoods will set you apart and help you grow your business.