Gear Up! Every Brokerage is a Virtual Brokerage

April 17, 2020

Gear Up - Every real estate brokerage is a virtual real estate brokerage

 

Every industry is being driven into tech-adoption en masse at rapid speed to balance social-distancing and quarantine with continued business. Real estate is no exception — as an agents’ essentialness remains debated in every state. However, while you may hear some companies claim their ‘virtual-ness’ and absence of a brick-and-mortar location as a competitive advantage during the COVID-19 pandemic, the reality is that every single real estate brokerage has the ability to pivot and continue business virtually. Every brokerage is a virtual brokerage.

I had the pleasure of wrapping up the LeadingRE Annual Conference in Las Vegas last month with a presentation on why every real estate brokerage is a tech-enabled brokerage — a statement that some companies are trying to use as differentiation to compete for talent. But you, as a human, are tech-enabled and therefore so is your business. If you’re a tech-enabled brokerage, you’re also a virtual brokerage. Perhaps you won’t want to operate as a virtual brokerage forever, but you are capable of pivoting temporarily to best serve your agents and their clients.

 

 

Going Virtual Brings Us Together

In critical situations, it’s impossible for a leader to over-communicate with their team. Honesty, transparency, authenticity — no one has all the answers, but openly talking through our shared experience is cathartic and productive for everyone.

Encourage your staff and agents to communicate using video. All smartphones these days offer front facing cameras and most laptops have a built-in camera, too. We can absorb both verbal and non-verbal cues in conversation and have more productive and fulfilling chats. We can hold each other accountable to the conversation when we’re visible, rather than a phone call where we can get distracted just listening.

 

It’s Time to Gear Up – Virtually

So, here’s what you do. Brokers, managers, office admins — take a second to think about all the traditional tasks you do during the day that ‘require’ face-to-face interactions or on-site access. Now, brainstorm a new, virtual way to achieve that goal. Is it a group video chat? Perhaps it’s e-signatures on forms instead of wet ink.

The MoxiWorks suite of products and services has always been here to help future-proof the way you work and our cloud, along with over 50 integrated partners, will help our clients thrive during this unique time. We’re right there with you — Seattle being one of the first and hardest hit hot-spots of the crisis, our staff have all been rising to the challenge of working from home and continuing to provide stellar service. We even continue to have our regular releases of feature updates right on schedule. I personally was excited about 2020 being the year MoxiWorks moved into a new office downtown, but 2020 is now the year that MoxiWorks transcended physical location to keep doing what we do: getting shit done.

Competition, fresh players, technology — every disruptor you’ve faced before has trained you for this whether you knew it or not. The pandemic is another kind of disruptor. Your response will drive your future success. Business has always been about inertia: an object in motion stays in motion. Now is the time to stay in motion.

 

 

 

Let’s do this together,

York Baur

CEO, MoxiWorks

Posted on April 17, 2020 at 8:32 am
June Laves | Category: MoxiWorks, Open Platform, Productivity | Tagged , , , , ,

5 MoxiCloud Partners That Make Virtual Real Estate Business Easy

Krista Thomsen, Partner Manager, MoxiCloud Partnerships & Integrations

moxiworks partners - like peanut butter and jelly - virtual tools for real estate

We’re in this together. Each of us is having to face unusual circumstances — but we’re not facing it alone. A wise story-teller succinctly reminds us that we can face any challenge with teamwork.

“In union, there is strength.” – Aesop

The same is true for your technology. The MoxiCloud contains some pretty fantastic and adaptable products, but it also partners with more than 50 other industry-leading integrated technologies. Like peanut butter and jelly, these partners make the MoxiCloud suite of products even better. While staying home and staying safe, we want to highlight a few of our partner tools that can help your business thrive virtually.

 

 

MoxiWorks and Spacio - your open house technology duo

Spacio

You probably know Spacio as the sleekest and easiest way to capture leads at an open house – but you can use this form for digital content as well! The lead collection link lets interested parties sign-up to get more info on a listing, triggering your MoxiPresent presentation to be sent to them. Build out a virtual open house using MoxiPresent, invite people to access it through the Spacio link and you’ve effectively created an on-demand open house.


moveeasy new logo

MoveEasy

MoveEasy is a comprehensive agent branded post-transaction concierge service. Agents can help their clients with all their pre and post moving tasks through a combination of online, human and Alexa automated concierge while staying top of mind. Your clients just closed, and you’d normally check-in with a physical pop-by or help them pack boxes, but it just isn’t safe to visit right now. Instead, offer them the benefit of the MoveEasy concierge service.


HomeActions

Home Actions

HomeActions provides tailored print and email newsletters for your sphere. Connecting your MoxiEngage contact list allows HomeActions to research and develop content around your sphere’s actual consumer analytics (think search histories, consumer profiles, etc). Bonus tip – follow HomeActions on Twitter for daily real estate news clippings! During this time, it’s more important than ever to be keeping in touch with your sphere of influence. If you haven’t already taken the time to build out your content plans for your list of contacts, HomeActions can help you create relevant materials.


REveo

REveo

In most areas you can no longer give tours in person, but REveo is a great tool that helps you create virtual showings so you can continue moving your business forward in a safe way. REveo makes it easy for you to connect buyers virtually to showings in a single click with no apps or additional technology required for buyers. You can share virtual showings with buyers from any screen – live or on-demand. The broadcast is branded with your brokerage and agent information keeping you front-and-center when sharing videos.


SocialBoost

SocialBoost (previously iTourMedia) gives you the ability to record and share your open house videos to Facebook business pages. The content will automatically play and will also auto-boost to your selected audiences, making it easier than ever before to use social media advertising. Simplifying techy processes is a great way collaborative technology will help you succeed as business interactions are moved to the digital space.


 

The entire tribe of humanity is faced with recognizing and adapting to this global pandemic. However, those of us in more populated cities may be having to change in different ways than those of us in rural communities. Real estate best practices are much like how we respond to pandemics — a little different in different communities. Each brokerage and each agent needs a way to communicate with their sphere and efficiently process transactions, but the tech-stack we use varies. That’s why, we at MoxiWorks, devote our innovation to an open-platofrm allowing other adaptable visionaries to partner and collaborate with our tech to create the best solution for each and every brokerage and agent.

In times like this, it is more important than ever to find ways to collaborate and stay motivated to keep your business moving. What tools are you using to help streamline your remote business? What new ways are you adapting and collaborating? We will all get through this, virtually, together.

Posted on April 6, 2020 at 12:44 pm
June Laves | Category: Integration, Moxi Partners, MoxiWorks, Partners | Tagged , , , , , , , , , ,

In Case You Missed It: August 2018

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Content Marketing Manager 

virtual brokerages header imageSummer is coming to an end and I think most of us are excited for it to cool down (but also for the holidays, sweaters, and an excuse to go to bed a little bit earlier). August was another exciting month for all of us at MoxiWorks and for the industry as a whole. So as per usual, we wanted to sort through the weeds and deliver the most notable headline summaries for this month.

Here are the top five real estate news stories to know:

1. “Talk of the inventory drought easing up”

Pop a bottle of bubbly because apparently there’s some easing up on inventory shortages. However, on the unfortunate side of things, it’s mostly in the higher-priced tier of homes. According to RISMedia, “In July, the inventory of listings priced $350,000-plus was up 5.7 percent but inverted in the lower segment—dropping 15.6 percent at $200,000 and under. Inventory in the $200,000-$350,000 range slipped 0.6 percent.” Plus, they said that, “inventory is down 4 percent year-over-year, which is half the average 8 percent observed in the past year, and inventory in 16 of the largest markets has risen year-over-year.” That’s some good news.

2. “KW to launch virtual brokerages for expansion business owners”

Keller Williams is diving into virtual brokerages. When was this decided you ask? Keller Williams had a Mega Camp aka business retreat and announced it there. According to Inman, the “new business model will be available to 166 expansion businesses, representing 509 locations and 3,433 real estate agents.” Alright, alright, alright.

3. “NAHB: Affordability Hits Lowest in 10 Years”

In less thrilling news, things are getting seriously expensive and many of us can’t afford to hop into the housing market just yet. In fact, according to the National Association of Home Builders, affordability has hit its lowest in 10 years. And only “57 percent of homes sold in the second quarter were affordable based on income, down from roughly 62 percent in the first quarter.” #WhyTho

The most affordable major metro in the second quarter, based on income and local median price was Syracuse, New York.

4. “Deadly California Wildfires Claim Lives and Real Estate”

On a serious note, our heart goes out to all those in California who have had to deal with the wrath of the many fires burning, destroying, and devastating communities across the State. Just one fire in California alone burned “160,049 acres across Shasta and Trinity counties (at press time), as well as destroyed over 1,000 homes, 24 commercial buildings and 500 other structures.” To all the insanely brave firefighters out there, we salute you and thank you.

5. “Compass to acquire Pacific Union in blockbuster deal”

Compass is acquiring Pacific Union International Realty (who is based in San Fran and did a casual $14 billion in sales last year) and the announcement was a bit of a plot twist

P.S. In other random real estate news, there’s a Men of Real Estate shirtless swimsuit calendar featuring Keller Williams agents in Chicago. Did not see that one coming. 

Phew – what a month. Any guesses for the biggest headlines in September? Stay tuned for another #ICYMI!

Posted on August 31, 2018 at 3:32 pm
Tam Nguyen | Category: News | Tagged , , ,