By Maddie Jostol, Senior Marketing Manager
The customer service that you provide to your clients is what sets you apart during, and long after, a transaction. Consumer expectations are rising, which means that real estate agents are pressured to adopt new ways of delivering on these expectations. Think about how you could make the home buying or selling process a breeze for your clients from the moment you reach out to them to the time they receive their ‘welcome home’ gift from you.
For those of you with a MoxiInsights subscription, you’ve taken an important first step. MoxiInsights provides agents with aggregated public data on everyone in your sphere, right there in your MoxiEngage account. You instantly have valuable insights for every contact, for you can use to create a better experience, and you’ll be notified when someone in your sphere is likely to list.
So, how do you use data like this to your advantage? Here’s how you can up your game and deliver unforgettable customer service.
Get the timing right for you and your clients. With a system that keeps you in the loop with your sphere, you’ll have an idea as to who has kids heading off to college in the next few years, who recently got married, and who may have seen career success and is looking for a bigger place. This will nudge you to get back in touch with that person, anticipating what changes might be coming in their life so you can be prepared with resources and start helping them right when they’re ready to make a move. Why does this matter to the client? They don’t have to look around. You’re there right when they need a real estate agent, and you’re ready to help them find their next home.
Make it personal. As with any predictive analytics tool, some people feel as though leveraging data in this way makes them less “human” as if they’ll come across robot-like to their sphere. If it feels this way, then you’re using the data incorrectly. Agents who are focused on delivering the highest level of customer service use tools like this as a prompt. It’s for their own workflow, to make sure they don’t miss a beat. The agents who are on top of their game are leveraging such data to deliver superior customer service by letting the technology do the busy work, so you can take those insights and build stronger relationships. At the end of the day, you’ll know your sphere better and you’ll be able to offer them a memorable experience and leave a lasting impression.
Leveraging consumer data allows you to deliver the right content at the right time. Being able to segment your database based on the information you now have available will increase the effectiveness of your marketing campaigns. You’ll know who to invite to your charity golf tournament, and who to send your spring gardening tips to. Without calling people out specifically, you’ll have a much better chance of getting the right information to the right people. You will be delivering them with a tailored, personal experience before they even reach out saying they’re ready to sell.
You might be hesitant to begin using consumer data because of the fear you’ll come across as ‘knowing too much,’ but the truth is, when used correctly, it simply gives you the background information you need to build stronger relationships. It’s become common practice to look prospects up on Facebook, Google, and LinkedIn before engaging with them. Tools offering this data for you are no different, except for the fact that it’s all in one place, it’s easy to consume, and you don’t have to spend hours aggregating it yourself. It’s out there for the taking, and it is sure to heighten your level of customer service, so who wants it?