100% Tech Adoption? You Better Believe It.

How a metro Atlanta brokerage defied a global pandemic and grew agent productivity

bhhs georgia logo - berkshire hathaway homeservices georgia properties

Headquarters in Roswell, GA

23 Offices across metropolitan Atlanta

1,600+ agents

“MoxiPresent couldn’t have arrived at a better time for us.”
– Dan Forsman, President and CEO Berkshire Hathaway HomeServices Georgia Properties

 

A Conversation with Berkshire Hathaway HomeServices Georgia Properties

Dan and DeAnn from BHHS Georgia Properties join MoxiWorks CEO, York Baur, for a candid conversation around their launch and adoption of the MoxiWorks Suite. Be moved by how this 1,600-agent brokerage went from spring-surge to shelter-in-place without a drop in productivity and tech adoption. There's a lot of heart, and a lot of moxie, in their tale.

dan forsman president and ceo of bhhs georgia properties

Dan Forsman

President & CEO

bio  |  linkedin

deann golden sr vp and managing broker bhhs georgia properties

DeAnn Golden

Senior Vice President and Managing Broker

bio  |  linkedin

Adopting the System That Works No Matter The Market

When Dan Forsman launched the MoxiWorks suite for his company in December, he never could have predicted the current situation we’re in now. Georgia Properties launched MoxiHub, MoxiPresent, and MoxiEngage with a plan to measure performance and encourage adoption. “When performance is measured, performance improves.” When shelter-in-place edicts were announced, we saw many industries lose engaged employees and customers. But Dan said, “our agents are essential not expendable,” and set to work communicating and empowering his agents.

“We now have our finger on the pulse."
- DeAnn Golden, Sr. Vice President and Managing Broker

DeAnn and leadership took a pedal-to-the-metal approach training agents, engaging in 1:1 video training and webinar-style learning sessions. Social distancing wasn’t an excuse.  By getting their company onboard with a new intranet, a new CRM, and the best-in-class presentation tool MoxiPresent — Georgia Properties agents are going to come out blazing during the recovery.

real estate technology adoption rate 2020

100% of Georgia Properties’ 1,600 associates have adopted and are using MoxiPresent to communicate with prospects and clients. They were at 69% adoption prior to the presidential state of emergency declaration.

No one’s crystal ball could have predicted the current situation we’re facing, but the foresight and leadership at Berkshire Hathaway HomeServices Georgia Properties set agents up for success in 2020 no matter what the future holds.

“The real rewards aren’t happening right now, but on the other side of this is a big payday for our agents,” Dan remarked proudly.

We can’t wait to see what happens next for the folks at Berkshire Hathaway HomeServices Georgia Properties.

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