With 1.94 billion active users on Facebook, it’s not hard to believe that 93% of buying decisions are influenced by social media. Facebook is only growing, which means more and more clients and leads will take action from things they see on their feeds. In fact, five new profiles are created every single minute. But how familiar are you with Facebook Ads or Facebook in general? Do you have a Facebook Business Page or have you stuck with your personal profile? How do you take advantage of the largest social network in the entire world?
Social media advertising has become a major player in real estate marketing, especially given how visual of an industry it is. Since the system was built for digital marketers, a significant number of agents find social media marketing intimidating and cumbersome, and therefore never get around to trying it. Although they are expected to be doing great and consistent social media marketing, rarely do they find time in their busy days to do so.
The other problem is that although many agents want to run ads, they can’t do so because ads can only be created from a Facebook business page, not a profile. Real estate is emotional. And very personal. People feel fear and excitement all at once when making such a large transaction. That’s why many agents use their personal profiles as opposed to pages for their business and why many brokerages advise their agents to do just that.
So, although smart agents desperately want to get in the Facebook Ads game, there’s a large barrier to entry and even when they have the time and gather the information needed, they might not feel like a Facebook Page is in the best interest of their clients.
This needed to be fixed. That’s why Moxi Works stepped in.
Advertise Your Listing Allows Agents to Create Facebook Ads in Under Five Minutes
Advertise Your Listing allows agents who just won a listing to create a Facebook ad for said listing with ease. The best part? Agents do not need a Facebook Page to run ads. Agents can keep their personal profiles to stay on that intimate level with clients or never have to create a profile at all. Agents can start reaching more of the 1.94 billion people on Facebook and impress their clients at the same time starting today!
Not only that, but Advertise Your Listing sends reports directly to their clients with the click of a button. These reports help in showcasing agents as the trusted advisors they are and doesn’t take up more hours of their day.
Find out more about Advertise Your Listing, other products, and the Moxi Work’s open platform known as the Moxi Cloud.
Ever wonder if people are clicking on what you share on Facebook? Or if blogging on Active Rain is helping your business, or just wasting your time?
These are some of the questions a URL shortener can help you answer. Instead of guessing whether your marketing is working, a URL shortener can help you better understand what works, and what doesn’t.
What are they? How do they work?
A URL shortened link enables you to see when people click on your marketing links that are on other websites. When someone clicks on your link that’s been shortened, the click is recorded and the user is quickly forwarded to the intended URL. The person who set up the shortened URL (you) can see where and when the link was clicked. This is really helpful for understanding your marketing efforts when you don’t have access to analytics.
Knowing this click data can help you begin to understand things like:
– The best time of day to share content on social media sites.
– Whether people are interacting with your marketing efforts.
– The types of headlines and content that seem to interest your followers most.
Let’s try it
Click on “Shorten URL” and you’ll see a new link appear.
This new link is what you’ll now use in your marketing efforts. Now when someone clicks that link you’ll know it.
Below is an example of what that might look like. Below you can see that at 1:49pm, 7 people clicked on our link. Pretty awesome!
You send out your e-newsletter every month to 400 people. Using a URL shortener you learn that only three people clicked on your content.
Hmmm, that’s a bit low. Wonder why.
How can you improve?
Perhaps what you are sending isn’t relevant to your sphere. Perhaps your emails aren’t being opened.
Could you write a better subject line? Could you alter the types of content you’re including? Or should you work on something else that will be more impactful to your business?
The most important thing is that you don’t blindly do what “you’re supposed to.” Just because an agent on Active Rain “got the listing” doesn’t mean you will.
Trust the data, not anecdotal stories.
8 places you should use short URLs to get smarter about your marketing
1. Email Signatures
3. 3rd party sites like LinkedIn, Twitter, Facebook, Active Rain, Yelp, etc
4. Blog posts
6. Web Advertising
8. Print materials like listing flyers, postcards, door hangers, etc
Keep in mind that when using a URL shortener on print collateral it will be much harder to gauge effectiveness because people will still have to manually type in a URL for you to see any meaningful feedback. But let’s be honest, flyers disappearing from the yard sign isn’t exactly meaningful feedback either. For all you know the neighbor kids are taking your flyers to build paper airplanes.
So while not perfect, a URL shortener on a flyer or postcard can give you some feedback, and some feedback is better than zero feedback.
Double down on what works
URL shorteners aren’t a silver bullet by any means, but they are a tool that gives you some insight into your marketing where you didn’t have it before. Instead of blindly following “what works, maybe” use data to discover what actually works.
And when you figure that out, double down and forget the rest.