Your agents’ sphere still matters — but is it enough?
Only 3–6% of contacts are thinking about selling at any time. That means 94% are not. Referrals can keep the pipeline flowing, but not as effectively as they used to. The market has changed.
That’s why top brokerages are doubling down on consistent lead generation for real estate agents. It keeps your pipeline moving, even when repeat business stalls.
You don’t have to chase cold leads or build new systems from scratch. Today’s top real estate lead generation companies do the heavy lifting for you.
In this guide, we’ll break down the best lead generation for REALTORS® in 2025 so you can keep your pipeline moving.
At a Glance
In a rush? No problem. Here’s what you need to know about lead generation tools for real estate.
- MoxiWorks – Best for stress-free digital ads.
- Zillow Premier Agent – Best for lead volume.
- Market Leader – Best for new agents.
- Realtor.com Connections Plus – Best for high-intent buyers.
- Real Geeks – Best for flexible lead-gen.
Got more time? Great, let’s get into it.
The Best Real Estate Lead Generation Tools
#1 MoxiWorks
MoxiWorks automates digital ads for real estate listings. Agents launch campaigns in minutes—no design, setup, or Meta logins required. Ads go live automatically when a listing hits the MLS, and every campaign stays on-brand. You stay in control without doing all the work.
Key features:
- Auto-launches ads for new, active, and sold listings
- Runs on Facebook, Google, display, and search
- MLS-triggered automation – no manual set up
- AI-powered writing support
- Built-in brand templates and targeting
Pros:
- Agents run ads themselves
- Always on-brand across every channel
- Cancel anytime, unused budget refunded
Cons:
- Works best when paired with a strong CRM
Pricing:
- Pay-per-campaign with no minimum spend
Zillow Premier Agent
Zillow is the biggest name in online home search. Premier Agent connects your team with active buyers directly from listing views. But leads are shared, so agents need to move quickly.
Key features:
- Public agent profiles for inbound leads
- Mobile app for lead tracking and reporting
- “My Agent” sets your agents as the default contact on all future listings a buyer views
Pros:
- High volume from active home searchers
- Trusted platform by consumers
- Easy to set up and use
Cons:
- Leads are not exclusive
- Quick response is key
- Pricing varies widely by ZIP code and competition
Pricing:
- Starts at $300 per month, based on location
Market Leader
Market Leader stands out as an all-in-one platform for agents and brokers. It’s a decent marketing and CRM suite with a plug-and-play system. Built for simplicity and great for real estate leads for new agents or low-touch teams.
Key features:
- Exclusive buyer and seller leads delivered monthly
- Built-in CRM with automated follow-up
- Customizable lead capture websites
- Automated email and direct mail campaigns
Pros:
- Leads are exclusive to your agent
- Marketing, CRM, and lead gen in one tool
- Simple set up with leads guaranteed
Cons:
- Limited info on customer support
- Additional variable costs for leads
Pricing:
- Starts at $139 per month for the marketing suite
Realtor.com Connections Plus
Connections Plus connects your agents with serious buyers actively searching on Realtor.com. The leads often show strong intent, but they are generally not exclusive. Similar to Zillow, speed is everything.
Key Features:
- Auto-texts and emails sent to new leads
- Mobile app for lead tracking and follow-up
- Market reports to keep clients engaged
Pros:
- High-intent buyer leads from active shoppers
- Automation helps agents follow up fast
- Mobile-friendly for quick responses
Cons:
- Leads are generally not exclusive
- Pricing is not transparent
- Limited info about 1:1 customer support
Pricing:
- Varies depending on the market.
Real Geeks
Real Geeks is a no-muss, no-fuss lead gen platform with IDX websites, a basic CRM, and built-in marketing tools. You can run your own ads or upgrade, and Real Geeks will do it for you for an added cost.
Key features:
- Custom IDX websites for lead capture
- Built-in CRM for follow-up and tracking
- Email drip campaigns and SMS marketing
- Optional managed ad service
Pros:
- DIY or fully managed ad options
- Affordable base platform for agents or teams
- Offers training, support, and weekly live Q&A sessions
Cons:
- Lead quality depends on agent efforts
- Ad management starts at a higher price point
Pricing:
- Starts at $299 per month for the basic platform.
- Managed digital advertising starts at $999 per month.
How to Choose the Best Lead Generation for Real Estate Agents
We’ve covered our top picks for real estate lead generation tools. Now, let’s make sure you can make the best decision for your brokerage or team.
Here are a few factors to consider when looking at the best lead generation companies for real estate:
- Lead quality: Are the leads real? Are they showing signs of buying or selling behavior, or just filling out a form for a free estimate?
- Lead exclusivity: Will your agents own their pipeline, or compete with five others for the same name?
- Automation: Even the best leads die without fast follow-up. Look for platforms that handle email, text, and nurture for your agents automatically.
- CRM integration: If it doesn’t sync, it doesn’t scale. Your lead gen tool should work with your existing system, not create another one.
- Agent adoption: A tool only works if agents actually use it. The best real estate lead generation services are built for speed, simplicity, and confidence.
This is how you stop wasting money on leads your agents will never close and start building a system that helps you scale.
How to Generate Leads for Real Estate Agents
There is no one-size-fits-all lead generator for real estate. The top agents use a mix of tools tailored to their market, goals, and budget. Whether your agents are brand-new or seasoned pros, here’s how to generate real estate leads that actually convert.
1. Start with your sphere — but don’t stop there
Your database is full of potential, but only a small percentage is ready to move. Keep nurturing it, but pair that effort with modern lead generation services for real estate to bring in fresh opportunities.
2. Use a dedicated real estate lead generator
Tools like Zillow Premier Agent, MoxiWorks, and Market Leader help agents reach active buyers and sellers across platforms like Facebook, Google, and major search platforms.
3. Build high-converting landing pages
The best real estate lead generation websites make it easy for visitors to request home valuations, sign up for listing alerts, or book a consultation. Whether through your website or an IDX platform, capturing contact info is key to generating leads for real estate.
4. Automate your follow-up
Once you have real estate agent leads coming in, consistent follow-up is everything. CRMs, drip campaigns, and smart email marketing tools help agents stay top of mind and move leads through the pipeline.
5. Invest in advertising
Many top-performing agents rely on paid lead generation services for real estate. From Facebook ads to Google search campaigns, the right ad strategy can drive a steady flow of high-intent leads.
Build a Pipeline You Can Count On
The best lead generation for real estate puts you back in control.
Control over the pipeline. Control over how leads are captured, routed, and followed up. And control over whether your agents are working real opportunities from all avenues, not just their sphere.
Referrals still matter. But they can’t always deliver the volume or consistency you need. That’s where the right real estate lead generation company comes in. The tools in this guide help you create a system that works for your agents, your market, and your bottom line.
After all, growth shouldn’t rely on chance. It should be built on a repeatable, scalable lead flow.
