Having a robust social media presence in real estate isn’t just a nice-to-have—it’s table stakes. Social media platforms like Instagram, Facebook, and TikTok have become critical tools for real estate professionals to connect with potential clients, showcase expertise, build trust, and generate leads. According to a National Association of Realtors (NAR) study, 52% of Realtors say social media provides them with quality leads, and as a channel it is the highest rated single source of leads.
If you’re not leveraging real estate social media marketing to its fullest potential, you’re leaving money on the table. But what should you post? Fear not—we’ve rounded up 30 creative and actionable ideas to make your real estate social media marketing stand out.
30 Social Media Content Ideas for Real Estate Agents
1. Home Tours
At the risk of stating the obvious, people love looking at homes and they know that real estate agents have access to lots of them. Show your audience a slice of your day by creating virtual tours of your listings, or walkthroughs of listings you visit (where you have permission). Use Instagram Stories, Reels, or TikTok to showcase the unique features of each home.
There’s no requirement to make it super fancy or highly produced, but you should put some energy into defining your style and making clean edits that let the homes shine. For inspiration, check out Grace Siemering’s instagram.
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2. Local Market Updates
A super-accessible piece of social media content for real estate agents is local market updates: agents live and breathe the local market conditions every day. Post short, digestible videos or infographics explaining the current real estate market trends in your area, and give potential buyers and sellers insights that will help them strategize on their next move.
3. Neighborhood Guides
Share insights — and maybe even a few local secrets — about neighborhoods you frequent. Showcase the best coffee shops, parks, schools, and culture to help potential buyers visualize their new lifestyle.
4. Client Testimonials
According to BrightLocal, 50% of people trust online reviews as much as personal recommendations, so it’s no surprise that featuring happy clients in short videos or graphics does wonders to boost your reputation online. You can easily leverage this powerful real estate social media marketing tactic by capturing closing photos or videos with clients with every transaction.
5. Behind-the-Scenes Content
Show the day-to-day life of a real estate agent, from client meetings to prepping homes for sale, and all the unexpected things your day throws at you. It humanizes your brand, builds trust and shows your hustle!
6. Real Estate Myths Busted
Create posts that debunk common real estate myths, like “You need 20% down to buy a home.” Check out @mcnallyassociates.real.estate’s roundup of buyer myths.
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7. Motivational Quotes and Prompts
End the week with uplifting quotes or thoughts about homeownership, life, career — anything that leaves you with a feeling of inspiration as you head into the weekend. The legendary @barbaracorcoran shared a great one on instagram.
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8. Polls and Quizzes
Use Instagram Stories or Facebook polls to engage your audience. For instance, ask, “Which kitchen would you choose?” with side-by-side photos of gorgeous kitchens. You can even get creative with fantastical kitchens generated by AI! Learn more about using AI for real estate content on our blog.
9. First-Time Buyer Tips
Post actionable advice for first-time homebuyers, like how to save for a down payment or what to expect during the home-buying process. Here’s some sage advice for first-time buyers from @victoriashtainerteam
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10. Spotlight Local Businesses
Collaborate with local businesses for cross-promotion — sometimes, you can even score exclusive deals you can promote to your following on social media. Share posts about the best places to eat or shop in your area and show your authentic local knowledge.
11. Interactive Q&A
Host live Q&A sessions on Instagram or Facebook to answer common questions about buying or selling homes. This is a fun one to do with another real estate agent or other home professional you trust to get some varied questions and banter (and provide a boost to both of your social media accounts).
12. Weekly Real Estate Tips
Post a series like “Tip Tuesday” to offer quick advice. For example, “Did you know improving your curb appeal can boost your home’s value by up to 7%?”
13. Holiday-Themed Posts
Decorate your listings for holidays and post festive photos that will make your followers smile. Think pumpkin-filled porches for Halloween or twinkling lights for Christmas.
14. Real Estate Memes
Add humor to your feed with relatable real estate memes. Funny content is highly shareable, increasing your reach. Check out @thebrokeagent’s hilarious memes:
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15. Luxury Listings
Even if you don’t handle luxury real estate, sharing gorgeous homes can attract followers. Check out this literal palace shared by @joycereyrealestate:
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16. Success Stories
Project an image of success and show how you get it done for clients by sharing personal wins, like “Sold this home in 48 hours for over asking price!”.
17. Pet-Friendly Homes
Doggone it, people love their pets. Highlight listings perfect for pet owners. Include pet-friendly amenities like nearby dog parks or dog-friendly hiking trails.
18. Virtual Open Houses
Host live virtual open houses using Facebook Live or Zoom. They’re a super convenient solution for buyers who can’t attend in person.
19. #ThrowbackThursday
Post about how the market has changed over the years, share your own journey as an agent, or highlight fun or relatable cultural moments in your area.
20. Contests and Giveaways
Run contests like “Guess the listing price” for a chance to win a gift card or other prize. Here’s an Inman article detailing one agent’s super-successful contest on Facebook and Instagram.
21. Homeowner Maintenance Tips
Offer seasonal advice and helpful advice for homeowners, like “Winterize your home before the first snowfall” or “5 things in your home you should hire a pro to maintain”. Don’t forget to mention your connections to local home professionals.
22. Green Living Features
As more and more buyers state preferences for eco-friendly homes, take any opportunity to highlight homes with more sustainable features like solar panels or energy-efficient appliances.
23. Real Estate Trivia
Post fun facts about homes, or neighborhoods, for example, “Did You Know? The White House has 132 rooms and 35 bathrooms.”
24. “Why I Love This Home”
When it comes to promoting your listings, this is one of the most natural social media content ideas real estate agents can deploy. Share what makes each listing special, from unique architecture to backyard features.
25. Common Pitfalls to Avoid
Educate your audience with posts about mistakes buyers or sellers often make — and reassure them that should they choose you as their agent, you’ve got their back. See this example from @edstulak
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27. DIY Home Decor Tips
Share budget-friendly ways to spruce up a home, with a focus on adding value — perfect for sellers preparing to list.
28. Before and After Photos
Highlight renovation projects or home staging transformations. These posts perform exceptionally well on platforms like Instagram and Pinterest.
29. Infographics
Create visually appealing infographics on topics like “Steps to Buying a Home” or “Benefits of Home Staging.”
30. Celebrating Milestones
Post about hitting personal or professional milestones, like “Closed my 50th deal this year!” @timdiamond_realtor shared the honor of appearing on a magazine cover:
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The Power of Consistency in Real Estate Social Media Marketing
No matter what you decide to post, consistency is key when it comes to engaging with your social media following. Use a content calendar to plan your posts and keep your branding consistent across platforms, and utilize tools like Canva to make creating one-off visuals a breeze. Be sure to check your comments and DMs regularly to ensure you haven’t missed a client or lead who needs your help. Replying to comments and making engaged followers feel seen is a critical component of growing a thriving community online.
By implementing some of these ideas in a consistent way, you’ll connect with your audience and position yourself as a trusted expert buyers and sellers in your market can turn to. Try these out and see how your engagement and leads take off!
