Even the most robust marketing strategies can falter without proper execution. That’s where brokers come in. Your role isn’t just to provide tools and resources, it’s to guide agents in using them effectively and building habits that lead to success. Let’s explore how to provide real estate coaching for new agents, including how to educate, support, and empower agents to thrive in today’s competitive real estate landscape.
Agent Education and Support
The first step to empowering agents is education. Many agents want to succeed in marketing, but lack the knowledge to execute effectively. Providing clear, hands-on training is essential to bridge this gap.
1. Providing Training:
- Host workshops, webinars, or in-person sessions to teach agents how to use key tools like MoxiImpress, MoxiEngage, and ActivePipe.
Tailor sessions to the agents’ varying levels of experience, from beginner introductions to advanced marketing strategies for seasoned professionals. For example, a webinar on MoxiImpress might walk agents through automating listing materials, while a CRM training session could focus on tracking follow-ups and prioritizing leads.
2. Breaking Down Complex Concepts:
Many agents are intimidated by digital marketing tactics like SEO, analytics, or ad targeting. Simplify these topics by connecting them to real-world outcomes. For example:
- Further explain topics like social media algorithms, or lead segmentation to make them accessible to agents at all levels.
- Provide cheat sheets or quick guides for day-to-day reference.
3. Aligning Training with Goals:
- Customize real estate coaching for new agents to address their unique needs, such as improving follow-ups, mastering digital advertising, or refining their personal brand.
Setting Up Agents for Consistent Marketing
Consistency is the secret to effective marketing. Agents need systems and routines to maintain steady outreach and engagement. Brokerages can set agents up for success in their marketing by:
1. Encourage Power Hours:
- Introduce agents to the concept of “Power Hours,” dedicated blocks of time each day or week to focus on marketing tasks. These might include:
- Making calls to follow up with leads.
- Scheduling social media posts.
- Sending personalized emails or texts.
- Example: An agent dedicates an hour each morning to making five calls, sending five emails, and posting one property update to Instagram.
2. Automate Workflows:
- Use tools like MoxiImpress to automate repetitive tasks, such as creating marketing materials for new listings.
- Set up automated email drip campaigns in ActivePipe to nurture leads over time without additional manual effort.
3. Provide Templates and Tools:
- Leverage CRMs like MoxiEngage to help agents prioritize tasks, track follow-ups, and stay organized.
- Create a shared library of marketing templates for emails, social media posts, and presentations. This saves agents time spent crafting content from scratch.
- Example: A holiday email template can be customized by agents and sent to their entire client base in minutes.
Monitoring Performance and Coaching Improvement
Tracking results is critical to ensure that agents’ marketing efforts are both effective and sustainable. As a broker, your job is to guide them when they face obstacles and celebrate their successes to build momentum.
1. Data-Driven Insights:
- Ask agents you are coaching to share analytics from tools like MoxiEngage to measure engagement metrics such as email open rates, call outcomes, and lead conversion rates.
- Share these insights with agents, showing them what’s working and where adjustments are needed.
2. Addressing Barriers to Success:
- Identify why an agent might be struggling with marketing. Are they overwhelmed by technology? Unsure how to prioritize tasks? Disengaged from their goals?
- Offer personalized solutions, such as pairing them with a mentor, streamlining their workflows, or revisiting their GCI breakdown to re-inspire their motivation.
3. Celebrate Successes:
- Recognize and reward agents who embrace marketing and see results. Highlight their successes during team meetings, in newsletters, or through social media shout-outs.
- Example: “Congratulations to Sarah for closing three transactions this month thanks to her proactive social media campaigns!”
Want to dive deeper into perfecting your real estate marketing game?
We’ve just released our FREE 2025 Real Estate Marketing Playbook.
The 2025 Real Estate Marketing Playbook is a comprehensive guide designed to help broker-owners and mid-sized brokerages master modern real estate marketing strategies, align marketing efforts with Gross Commission Income (GCI) goals, and ensure their agents succeed in today’s competitive digital landscape.
