Wallace Real Estate: 8x Better Ad Performance 

When Wallace Real Estate cut ties with their franchise, they didn’t just walk away from a brand. They left behind the tech, the support, and the systems that had powered their business for decades. 

With over 450 agents in East Tennessee relying on them, the leadership team had to move fast. They had used MoxiWorks under the franchise and chose to keep it, not just for what they had already built but for where they could take it next.   

Wallace made the platform their own. They built a 48-page listing presentation, fine-tuned agent websites for SEO, and launched email campaigns agents didn’t have to touch. When a nearby brokerage needed help getting started with Moxi, Wallace handed over training materials and even rebranded templates to fit. 

The goal wasn’t to force every agent into the same system. It was to give them tools they would actually use. Some focused on presentations, while others leaned into CRM or email. The platform flexed to fit them, not the other way around. 

That is why adoption stuck. The tech felt familiar, functional, and custom-built for how agents work. Wallace didn’t just make a clean break from the past. They built something even better.  

Are you hitting 48% open rates? 

Wallace Real Estate is, and they’re not the only ones.  

If your tech isn’t performing like that, it’s time to talk.