A CMA is usually the first real test in a listing conversation. If it’s confusing, slow, or generic, you’re already on the back foot.
There are plenty of real estate CMA tools on the market. Some focus on pricing. Others focus on presentations. A few try to do both, and that’s where the best CMA software for REALTORS® stands out.
This article compares MoxiPresent with Present by BoldTrail, Cloud CMA, and RPR to show where each tool wins – and where some fall short.
Our Top CMA Software Picks
#1 MoxiPresent: Best Real Estate CMA Software Overall
MoxiPresent is a CMA and listing presentation software built for brokerages that value speed, consistency, and brand control. Agents can create seller CMAs, buyer CMAs, buyer tours, annual property reviews, and other presentations in minutes, all branded to the brokerage and powered by live MLS data.
Tools like Present by BoldTrail, Cloud CMA, and RPR address specific parts of the CMA challenge, but none offer the same presentation depth, multi-presentation workflows, and enterprise-level brand control as MoxiWorks.
Best Features
- Multiple presentation types, including seller CMAs, buyer CMAs, buyer tours, annual property reviews, and non-listing presentations across the full client lifecycle.
- Classic and luxury-themed templates, plus brokerage-created and custom templates, so you can keep branding consistent while giving agents flexibility.
- Unlimited MLS and non-MLS comparables, including off-market properties, for pricing unique or low-inventory listings.
- Open house, virtual tour, and buyer tour presentations with interactive notes, maps, and drive‑time data.
- Net proceeds analysis with custom pricing to show sellers estimated outcomes at closing.
- Unlimited custom pages with rich media, brokerage content, and advanced market visuals beyond standard CMA reports.
- Integrated reviews, school filters, and collaboration tools that keep client notes and feedback inside the presentation.
Limitations
Like most feature-rich CMA platforms, MoxiWorks works best with light onboarding to help agents get the most out of it.
Best For
MoxiWorks is best for multi-office brokerages and teams that want fast CMA software with built-in brand control. It’s especially strong for organizations that want listing presentations tightly integrated into a broader real estate tech stack for websites, CRM, and marketing automation.
#2 Present (BoldTrail)
Present is the CMA and listing presentation tool within the BoldTrail (Inside Real Estate) ecosystem. It’s a natural extension for teams already using BoldTrail for CRM, lead routing, and marketing. Agents can build CMAs and buyer or seller presentations from the same system they use to manage leads, pipelines, and follow-up.
BoldTrail positions Present as a way to “win the listing, win the offer, and win the representation,” connecting CMA data and performance metrics to key client moments. This keeps CMA presentations closely tied to BoldTrail’s broader conversion and nurture workflows.
Best Features
- Fully integrated with BoldTrail’s platform, including CRM, website, and marketing tools, with no separate login or data silo.
- Guided flows and training designed around BoldTrail’s lead-to-close process.
- Activity tracking shows when recipients open and interact with presentations, feeding directly into the CRM timeline for better‑timed follow‑up.
Limitations
Present is delivered as part of the BoldTrail platform rather than as a truly standalone CMA tool, limiting its appeal for brokerages not already committed to that ecosystem.
Some independent reviews and comparison content mention a learning curve and less granular design control compared with presentation‑first, brokerage‑branded platforms.
Best For
Present is best for teams already using the BoldTrail platform that want CMA and presentation tools tightly connected to their CRM and marketing workflows. For brokerages not using BoldTrail – or those that need deeper control over templates and brand governance – a presentation-first platform like MoxiWorks is usually a better fit long-term.
#3 Cloud CMA (Lone Wolf)
Cloud CMA by Lone Wolf is a long-standing, cloud-based CMA tool that turns MLS data into professional CMA reports and presentations used to win listing appointments. It’s widely available as a standalone subscription or bundled via MLSs and associations, and it can be combined with Lone Wolf’s broader suite of transaction and front-office products.
Cloud CMA focuses on simple workflows and client-ready outputs. That makes it a popular choice for individual agents and smaller brokerages that want reliable CMA software without overhauling their existing tech stack.
Best Features
- CMA reports, buyer tours, and property reports built from live MLS data.
- Printable PDFs and interactive “Live Presentations” for in-person or digital use.
- Branded, client-facing reports that look more polished than standard MLS exports.
- Integration with other Lone Wolf products for brokers already using that ecosystem.
Limitations
Some reviews highlight challenges around complex multi‑MLS setups and fine‑grained adjustments, especially for power users.
Some users also cite limitations in adjustment flexibility, net sheet workflows, and support responsiveness, which can impact power users looking for very fine‑grained control.
Best For
Cloud CMA is best for agents and brokerages that want a familiar, widely adopted CMA tool they can use on its own or alongside other Lone Wolf products. It’s a good fit for straightforward pricing and presentation needs. However, for brokerages that want a fully unified, brokerage-branded presentation environment, presentation-first platforms like MoxiWorks may be a better long-term fit.
#4 RPR (Realtors Property Resource)
RPR is an NAR-owned data and reporting platform that gives agents access to CMAs, property reports, market analytics, and neighborhood insights as part of their membership. It supports both standard and advanced CMA workflows, along with a wide range of reports agents can brand with their contact information for listing and buyer conversations.
Because RPR is included with NAR membership at no additional cost, many agents use it as a default CMA and research tool – especially early in their careers or when running lean operations.
Best Features
- Standard and advanced CMA workflows that allow agents to select comps, apply adjustments, and weight properties.
- Extensive data coverage, including public records, MLS data (where available), neighborhood and school information, and market activity.
- Automated RVM valuations with confidence scores to support pricing discussions.
- Client-ready reports for sellers, buyers, properties, neighborhoods, and market activity, branded with agent information.
- Included with NAR membership, making it one of the most cost-effective CMA and market data tools available.
Limitations
Guidance and case studies emphasize that RPR’s valuations and comps still require an agent’s judgment. It should supplement, not replace, local expertise and be paired with more polished, brokerage‑branded presentation tools.
Best For
RPR is best for individual real estate agents who want a robust, no-additional-fee CMA and reporting platform with deep property and neighborhood data. Many brokerages choose to pair RPR’s data and insights with a separate, brokerage‑branded presentation tool to keep listing presentations consistent across agents.
Ready to see how MoxiWorks can transform your brokerage’s listing presentations?
Book a demo to experience the difference that purpose-built, brokerage-branded CMA software can make.
