Is AI making you lose you? The quirks. The personality. The way you connect with clients -even the occasional typo.
Real estate is built on relationships. So, if every email, social post, and ad sounds the same, what makes you different from the agent next door? Nothing.
We recently attended Inman Connect 2025, and this is a concern that came up time and time again: automation risks flattening authenticity.
The solution isn’t less AI. It’s the right AI – built for real estate, embedded in your workflow, tailored to your brokerage and clients. Here are three insights we took from Inman Connect, and our take on them.
Bring Back Authenticity
Right now, too much real estate content is perfect and polished. That might sound like a good thing, but it’s also generic, repetitive, and honestly, boring. When everything sounds the same, people tune out. No one wants to read the same content in different words, over and over again.
Clients are craving content that feels human, honest, and specific to only them. That expectation isn’t coming out of nowhere either. It’s ingrained in every aspect of our online lives. Netflix recommends what to watch. Spotify builds playlists just for you. Amazon suggests what to buy. So, naturally, we expect the same level of personalization from real estate too.
Take newsletters, for example. Instead of blasting the same newsletter to everyone, imagine if you could send an email to each client with properties that fit their price, location, and needs. It sounds impossible to scale, and it is – unless you have the right AI.
The wrong AI flattens your voice. The right one personalizes at scale and frees up your time to focus on the human parts of the job, like building trust, guiding negotiations, and being present for your clients.
Save Time with AI
At Inman, Ryan Schneider from Anywhere made a key point: AI should be embedded in the tools agents already use to make them more productive and time-efficient.
And time is everything. 80% of agents burn out in their first two years, often because their days are swallowed by admin, emails, and busywork. AI that works quietly in the background, taking work off your plate so you can focus on clients, could make a huge difference.
It’s the same challenge Lauren Huffman from EXIT Realty Southern raised when she told us, “How do I get my time back? That’s the number one question I ask myself every day.” For her, it wasn’t about saving time so she could work more. It was about getting time back to spend with her family.
Ryan compared AI to Iron Man’s suit or Thor’s hammer. It doesn’t replace the agent, but it makes the job faster, easier, and more powerful. AI might call that “supercharging,” but Iron Man’s suit feels so much more authentic.
Relationships Don’t Run on Autopilot
Brian Buffini reminded us that real estate has always been about contact, care, and community. That won’t change. But what has changed is the scale.
You’re not juggling 50 relationships anymore. You’re juggling hundreds, if not thousands. And here’s the kicker: most clients say they’d happily use the same agent again, yet nearly half are lost each year simply because the connection fades.
This is where technology earns its place. It helps you remember a client’s anniversary. It nudges you to check in when the market shifts. It makes sure the properties you send actually fit their price range and lifestyle. AI can automate the check-in, but it can also nudge you to pick up the phone or meet for a coffee – the moments that actually build loyalty.
Tech, when done right, doesn’t replace your care. It extends it. It makes sure your clients feel valued, even when you can’t physically be everywhere at once.
Authenticity Demands the Right AI
So, we’re not saying don’t use AI. We’re saying use the right AI – the kind that’s built for real estate and understands the nuances of this industry.
At the end of the day, clients choose you for your authenticity, your expertise, and your ability to show up. AI should amplify that, not erase it altogether.
