Agents: 5 reasons you need a Facebook business page

Love it or hate it, you can’t ignore social media when it comes to marketing your real estate business and listings. On average, Americans spend 2.5 hours each day on social media!  

Despite the growing popularity of sites like TikTok and Instagram, Facebook is still – by far – the most popular social media platform in the world, with 2.9 billion monthly active users.  

One of the easiest ways to incorporate social media into your marketing strategy is to make sure you’re using a Facebook business page (and using it properly).  

A personal Facebook profile may feel, well, more personal and a private group may feel more private – but a professional Facebook business page has many advantages over them both. Let’s see why.  

#1: Show that you’re open for business 

Facebook business pages are designed specifically for businesspeople like you. A personal profile is meant for connecting with friends and family. Only one person can manage a personal profile but you can assign multiple users to manage a business page (like an assistant or team member). Posts on your business page are public, but you can control who sees them and who can comment on them, if you wish.  

When homebuyers and sellers are doing “background checks” on agents they want to work with, they look for signs that you are serious and active in the industry. A professional agent website, a Facebook business page, and recent reviews all add to your credibility.

#2: Separate your personal 🐱 and professional 🏠 lives 

Your business page must be connected your personal Facebook profile, but all the information is kept separate. That means you won’t bore your family with constant real estate posts or turn off potential clients with too many pictures of your cat 🐱. 

That doesn’t mean your business page has to be boring! You are part of your professional brand, so it’s important to bring your personality to your business page.  

Keeping your personal and professional lives separate also doesn’t mean your personal contacts shouldn’t be part of your professional sphere. In fact, one of the first things you should do when you set up your page is to invite your current Facebook friends. This is a great way to let people know you have a dedicated business space. We are all about that healthy work-life balance! 

Here are some other things you should do once you’ve set up your page: 

• Set your industry. When you select your business industry as “real estate,” your posts are more likely to get increased visibility on timelines thanks to Facebook’s algorithms. In fact, you’ll get the most visibility with people who are more likely to be in the market to buy or sell a home. 

• Set your location. By setting the location of your page (typically in the city where your brokerage’s office is located), customers can “check-in” to your business location. This is shared with their friends, and your office may come up as a recommended location. People visiting the area are even more likely to see your business pop up on their screen. This is a huge opportunity that you just can’t get with only a personal Facebook page. 
• Post a welcome message to let people know who you are. Add a little to your “about me” section and make a post introducing yourself! It’s a business page, and yes you want to avoid being overly personal, but people still want to know who you are. Adding some personality to the page helps new and existing clients relate to you more, and makes them more likely to reach out when they’re ready to jump into the market. 

#3: Be accessible to potential clients 

One of the biggest differences between a Facebook business page and a personal profile or group is visibility. Your page will be public – which means people can easily find your page or your posts and share your page with others. Think of it like having a website on social media.  

#4: Get powerful insights 

Within the Facebook page insights, you can see actions, views, likes, reach, new followers, video views, and so much more. The data is invaluable and critical to helping you shape your content and engage with prospects and current clients. Personal pages and even private groups don’t offer analytics like these. If you’re looking to track your social media success and performance, you’ll want to see these analytics. 

#5: Reach potential clients with boosted posts and paid ads 

Boosted posts and paid ads are another value that business pages bring that you can’t use on your personal page or private group. Boosted (or paid) posts can help you get more engagement and followers for your content, but they are limited in functionality. 

You need to run paid Facebook ads if you want to drive traffic to your website, generate leads, and target homebuyers and potential sellers in a specific area. 

Ads allow you to creatively target buyers or sellers in your area based on Facebook’s audience insights. Targeted paid ads ensure your content, like lead ads, listing ads, and more, are delivered directly to the intended audience.  

The only catch? Getting good results from paid ads on Facebook is hard, if you don’t have the right data, expertise and a lot of time. Consider using an automated digital ad solution like MoxiPromote to help you advertise your brand and listings. Your ads will run across the Meta network – meaning Facebook, Instagram, Messenger and more – all for less than a cup of coffee per day.  

Create your Facebook business page today 

There are so many benefits to creating a Facebook business page and using it to its full advantage. You can use your page to advertise your new listings, promoting yourself and your brand, and connecting with your current, past, and hopefully future clients. In this social world, it’s important now, more than ever, to have a dedicated digital space to nurture and grow your sphere. 

Now, all of this isn’t to say that all Facebook private groups are bad. Maybe a group of your past satisfied clients would be fun for staying connected and sharing more personal stories or new listings on a smaller scale. However, if you’re looking for the most effective and efficient way to boost your business and grow your online presence, a Facebook business page is the way to go.  

Get started on your Facebook Page today and start building trusting relationships, share expert advice, and engage with your audience.