It’s time for another agent spotlight and this week is one of our favorites! Frankie Hagan is a real estate agent at Fonville Morisey Realty, licensed in both North Carolina and South Carolina. He’s a tech-savvy, marketing superstar that’s been on our radar for years, and we’ve been lucky enough to get some stellar insights from him throughout that time! His latest super stardom is around his advertising efforts, specifically with Promote, a real estate advertising tool that shows agents’ listings to thousands of home buyers across hundreds of channels, for less.
Let’s see what he had to say about Promote:
Why do you love being a real estate agent?
“I have the heart of a teacher. I love being a valued guide through what can be a difficult process.”
What is your fondest client memory?
“Being kissed on the forehead by a 4-year-old little girl, after she saw her new bedroom. :)”
How has Promote (advertising your listings & services) helped your business?
“Social media marketing has become more important than the sign in the yard. Creating effective paths for people to discover the home creates dialogues that lead to new clients and more raid sales.”
What is your favorite part about Promote?
“For my company, it's a fully integrated system. I can make sure ads lead back to me personally, or to a website that I've designed. I can target demographics and areas for promotion. I can get the best bang for my advertising dollar.”
Would you recommend Promote to other agents? If so, why?
“Yes. Relying on MLS listing population on other sites is a lazy approach to marketing. Homes that require exposure to set them apart, or that are in price points with more numerous selections really need an edge. Promote can help an agent achieve that edge.”
Any tips for other agents using Promote?
“Consider where new buyers are coming from for the property you represent and use the features to help you target them better. It's tempting to just take a broad swing, at everything –but a thoughtful, targeted approach can really yield strong results.”
Thanks, Frankie Hagen, for giving us some insight into why you love using Promote to serve your clients and grow your business!
At MoxiWorks our main goal is to help agents by making their day-to-day tasks more efficient, so they have time to do more of what they love doing, which is helping their clients home dreams come to fruition. We’re grateful to hear our new tool, Promote, makes a difference. For anyone out there interested in learning more about this advertising tool, you can do so here.