The best real estate CRM fixes headaches you face every day – whether you’re an agent, broker, or team lead.
The wrong system slows everyone down. The right one makes your brokerage faster, sharper, and easier to manage.
In this guide, we break down the top real estate CRM software and how to choose the right one for you.
Our Top Picks
#1 MoxiWorks: The Best CRM for REALTORS®
Why We Like It
MoxiWorks’ CRM is built for real estate professionals, by real estate professionals. Our platform supports agents, brokers, and teams so you can stay in flow, track your pipeline, and help agents follow up with the people who matter most.
Best Features & Limitations
- Daily task lists to keep agents on track
- Automated follow-up reminders
- Organized contact database
- Pipeline tracking with clear stages
- Activity timelines
- Smart filters and tagging
- Excellent third-party integrations
- Designed specifically for real estate
- Agents may need onboarding support to use the tool effectively
Best For
MoxiWorks is best for agents, brokers, and teams who want an effective CRM built for real estate. Plus, agents using MoxiWorks see a 52% higher sales volume and 50% higher sphere engagement.
#2 HubSpot CRM: Most Versatile CRM
Why We Like It
HubSpot CRM is easy to use and comes with plenty of features, even on the free plan. It’s not built for real estate. However, it does have adaptable features like contact management, email tracking, and pipeline management, which can be tailored to our industry.
Best Features & Limitations
- Email tracking and templates
- Unlimited contact storage on paid plans
- Many third-party integrations
- Task and activity management
- Advanced plans can be expensive
- Contact limit on free plan
- Not real estate specific
- Setup requires technical skills
- Limited customization on free plan
Best For
HubSpot is ideal for brokerages with the budget - and the time - to customize their CRM to real estate.
#3 Bitrix24: Best Real Estate CRM for Single Agents
Why We Like It
Bitrix24 combines CRM, collaboration, and project management tools in one low-cost platform, with a great free plan available. It’s ideal for small teams or budget-conscious agents who want to manage leads, communicate with their team, and track projects.
Best Features & Limitations
- Built-in collaboration tools
- Free CRM functionality
- Basic project management tools
- Automates repetitive processes
- Steep learning curve
- Limited customer support
- No listing management
- Setup can require technical skills
- Not real estate specific
Best For
Bitrix24 is the best real estate CRM for real estate agents who prioritize cost-savings over ease of use.
#4 Follow Up Boss: Best for Real Estate Leads
Why We Like It
Follow Up Boss is a real estate CRM that helps agents and brokers stay focused on closing deals. It pulls leads automatically from sites like Zillow and Realtor.com, then makes it easy to track, follow up, and convert them.
Best Features & Limitations
- Automates follow-up
- Simple pipeline visualization
- Performance reporting
- Lead capture from major sources
- Higher cost per user
- Limited advertising tools
- Learning curve for advanced features
- Slower customer support
Best For
Follow Up Boss is ideal for brokers who value lead routing and productivity.
#5 Lone Wolf: Best Starter CRM
Why We Like It
Lone Wolf’s CRM is a powerful tool that’s popular among small to mid-sized brokerages. It’s simple and affordable, making it an excellent choice for brokerages that need great features without a steep learning curve.
Best Features & Limitations
- Video message integration
- Automated drip campaigns
- Single and multi-line dialing
- Pipeline and contact management
- Few third-party integrations
- Different apps for brokers & agents
- Basic transaction management
- Limited scalability
- Not the most user-friendly
Best For
Lone Wolf is the best CRM for real estate brokers who need a simple, affordable solution without much scalability.
How to Choose the Best Real Estate CRM for Your Brokerage
We’ve shown you our top picks, but now it’s up to you.
Just remember, the best real estate CRM systems fit your goals, support your agents, and scale as you grow.
Ask yourself these five questions:
- Is it built for real estate? Many CRMs work for any industry. But a real estate-specific CRM often includes MLS integration, property tracking, agent accountability, and much more.
- Will it help my agents follow up faster? The best CRM system for real estate teams automates reminders, routes leads instantly, and tracks every call and email.
- Can it grow with my business? You don’t want to switch CRMs in two years. Choose one that supports new offices, teams, and advanced features.
- Does it protect my brand? The best CRM software for real estate brokers keeps marketing and emails on-brand while still giving agents flexibility.
- Will my team get the right support? Even the best CRM for REALTORS® fails without adoption. Look for training, onboarding, and ongoing help from people who know real estate.
Your CRM should feel like part of your business, helping you manage relationships and show your value every day.
Make the Top CRM for Real Estate Work for You
The top real estate CRM keeps your business sharp - no missed follow-ups, lost leads, or messy branding. Pick the one that solves your biggest headaches, and you will see the impact almost instantly. It’s that simple.
Frequently Asked Questions About Real Estate CRM
What does CRM in real estate stand for?
CRM stands for Customer Relationship Management. A real estate CRM is a Customer Relationship Management system in the real estate industry.
What is real estate CRM?
A real estate CRM (Customer Relationship Management) is your central hub for every lead, client, and past customer.
The best ones don’t just hold contact info. They remind you to follow up, track every conversation, route new leads, and keep deals moving without juggling ten different spreadsheets.
What is the best CRM for real estate?
It depends on your role, team size, and goals. We’ve reviewed the best real estate CRM programs for brokers, agents, and teams so you can find the one that keeps you organized, builds stronger relationships, and helps you close more deals (without losing your weekends).
What CRM do most REALTORS® use?
Many REALTORS® choose MoxiWorks because it’s built for real estate, and it delivers results. On average, agents using MoxiWorks see a 53% boost in transaction count year after year.
It combines contact management, automated follow-up, marketing, and reporting in one place. Other big names are Follow Up Boss, Bitrix24, Lone Wolf, and HubSpot, but MoxiWorks stands out for being purpose-built for brokers, agents, and teams.
What is the best CRM for real estate teams?
The best real estate CRM for teams gives you a unified view. With MoxiWorks, you can assign leads, track follow-ups, share tasks, and monitor progress. See what’s done and what’s slipping so you can step in before deals stall.
What is the best CRM for real estate agents?
The best CRM software for real estate agents helps you focus on the right people at the right time. Look for features like smart follow-up reminders, a daily task list based on real leads, private contact storage, and tools that show who’s hot, warm, or cooling off so you always know who to call next.
