Most agents don’t follow up consistently. That costs you leads, clients, and market share. The best real estate email marketing software makes it easier for your agents to stay in touch while giving you visibility and control. Here are the top options brokerages are using right now.
Our Top Picks
#1 ActivePipe by MoxiWorks: The Best Real Estate Email Marketing Software
Why We Like It
ActivePipe by MoxiWorks is the leading email marketing platform specifically designed for real estate. It automates follow-ups, runs set-and-forget campaigns, and makes it super easy to keep agent databases warm.
Best Features & Limitations
- Behavior-triggered emails
- SmartMatch listing recommendations
- Branded email templates
- Engagement tracking
- Agent activity reporting
- Agents may need onboarding support to use the tool effectively.
Best For
ActivePipe by MoxiWorks is best for agents, brokers, and teams who need a reliable and powerful real estate email marketing solution. Plus, ActivePipe delivers 1.5x the industry average open rate and 2x the click-through rate.
#2 Mailchimp: Best for Design and Branding
Why We Like It
Mailchimp is one of the most widely used email marketing platforms thanks to its intuitive design tools and broad feature set. Agents can quickly create polished, mobile-responsive emails without needing expert design skills.
Best Features & Limitations
- Drag-and-drop email builder
- Professionally designed templates
- A/B testing and reporting
- Not real estate-specific (requires customization for listings, property alerts, etc.)
- Advanced automation only available on higher-tier plans
- Pricing increases as contact lists grow
Best For
Mailchimp is best for agents or small teams who need simple design tools and on-brand emails without a steep learning curve.
#3 ActiveCampaign: Best for Advanced Segmentation
Why We Like It
ActiveCampaign is an effective marketing automation platform that excels at segmentation and multi-step campaigns. It’s not designed for real estate, but its flexibility makes it a great fit for agents who want to run detailed nurture sequences and scale outreach across email and SMS.
Best Features & Limitations
- Advanced segmentation & list management
- Multi-step automations with conditional logic
- Integrations with 900+ apps
- Pricing rises as your contact list grows
- Full support is limited to higher tiers
- A/B testing is basic compared to other tools
- Not real estate specific
Best For
ActiveCampaign is best for tech-savvy agents or larger teams who want deep segmentation and automation to nurture clients across multiple channels.
#4 Constant Contact: Best for Beginners
Why We Like It
Constant Contact is a long-standing email marketing platform known for its ease of use and strong customer support. It offers industry–themed templates, making it beginner-friendly for agents who want to send professional emails with minimal setup.
Best Features & Limitations
- Drag-and-drop email editor
- Industry-themed templates (inc. real estate)
- Event management tools (RSVPs, registrations, ticketing)
- Pricing increases with contact list size
- Limited automations and no segmentation on lower tiers
- Basic design tools and customization
Best For
Constant Contact is best for beginners or smaller brokerages who need a simple, reliable platform with strong support and ready-to-use templates.
How to Choose the Best Email Marketing Software for Real Estate
The best email marketing software for real estate depends on what you need it to do. Some agents just want a simple email blast service for new listings. Others want a full drip campaign software to stay in touch with their database automatically.
A few things to keep in mind:
- Look for real estate–friendly tools: Generic platforms work, but software built for agents usually has email templates, property alerts, and other features that save time.
- Think about automation: If you’re tired of one-off emails, choose a platform that can run drip campaigns or trigger emails based on client behavior.
- Keep it simple: The right tool should be easy to use and connect to the systems you already have.
- Check the price curve: Costs usually rise as your email list grows. Make sure the plan you pick won’t surprise you later.
And remember: even the best software won’t replace solid email practices. It just makes them easier to put into action.
So, Which Real Estate Email Marketing Software Is Right for You?
At the end of the day, the best email marketing service for real estate is the one you’ll actually use. Whether you want automation, great design, or simplicity, the right platform saves time and keeps clients engaged. We’ve seen thousands of agents succeed with ActivePipe, which is why it’s our top pick.
Frequently Asked Questions About Email Marketing Real Estate Software
What is a real estate email blast service?
A real estate email blast service is a tool that lets agents send bulk emails to their entire contact list at once. It’s commonly used for listing announcements, open houses, and market updates.
What is the best email marketing service for real estate?
The best email marketing service for real estate is one that balances ease of use with automation. ActivePipe is real estate–specific, while Mailchimp and Constant Contact are strong industry-wide options.
What is a real estate content library?
A real estate content library is a collection of ready-made marketing materials like blogs, templates, and newsletters. Platforms like ActivePipe include content libraries so agents can send quality emails without writing everything from scratch.
