AI Overview: Follow Up Boss functions as a CRM for lead management. MoxiWorks runs the front end of the business, with built-in marketing, native AI, and centralized execution.
Most real estate platforms look similar on the surface. They track leads. They log activity. They promise better follow-up.
But they are often built to do very different jobs. For example, Follow Up Boss is a CRM designed to capture leads and manage follow-up. MoxiWorks is designed to run the front end of the brokerage – marketing, communication, prioritization, and execution – as a single, connected system.
This comparison shows which platform best supports your specific business objectives.
An Overview of MoxiWorks vs Follow Up Boss
What is Follow Up Boss?
Follow Up Boss is a real estate CRM built to help agents and teams capture leads and follow up quickly. It pulls leads from websites, portals, and ads into one place, then tracks calls, texts, and emails, and creates tasks to support timely follow-up.
It is a CRM-first tool focused on lead routing and follow-up, rather than marketing or client-facing work. Follow Up Boss does not include out-of-the-box marketing materials, presentations, MLS insights, or transaction support. Those functions are handled through integrations and add-ons, making it best suited for teams whose main priority is speed-to-lead rather than managing the full front end of the business.
What is MoxiWorks?
MoxiWorks is a real estate AI marketing platform designed for agents, teams, and brokerages. It brings presentations, email, CRM, advertising, and marketing tools into a single system, helping agents stay visible and follow up without relying on multiple disconnected platforms.
MoxiWorks recently introduced RISE, a native-AI real estate marketing engine. RISE proactively identifies both high and low intent opportunities from an agents’ own database, and automatically generates the campaigns, emails, and presentations needed for strategic follow-up.
How MoxiWorks Stands Out
Native-AI That Understands the Full Business Context
RISE helps agents prioritize their day and engage leads from their database. Native-AI is woven throughout the entire platform, interconnecting leads, contacts, communications, and activity into a unified intelligence layer that identifies what matters most. Because the AI operates at the system’s core rather than as an add-on, it understands the full context across every touchpoint—surfacing high-priority opportunities and automating nurture actions that move deals forward in real time, without agents needing to set it up or tell it what to do.
Follow Up Boss, on the other hand, does not have a native-AI engine. AI capabilities are added through bolt-on tools that operate within individual features. This allows AI to assist with individual tasks, but it does not consistently guide prioritization or automation across the broader business workflow.
A Unified Front End for Real Estate Marketing
The front end of real estate is where each agent’s strategic business model plays out through marketing, presenting, and following up. It’s where consistency is either created or lost. That execution reflects directly on the brokerage and is shaped by the systems agents use every day.
RISE includes marketing, sales, and communication tools as part of the platform. Email marketing, presentations, campaigns, and follow-up tools are built in and designed to work together, so agents operate from one system every day, making it simple to scale their work while focusing on real relationships and revenue goals.
Follow Up Boss is built around CRM and lead management. Calling, marketing, and AI are handled through paid add-ons and third-party tools, with a dialer alone costing $33 per user, per month, plus additional fees for marketing and AI. The front-end experience and total cost depend on how many tools are layered on, and productivity suffers when agents lack the integrated services they need to execute consistently.
Single Command Center for All Your Priorities
Imagine if agents didn’t have to decide what to focus on each day. Their priorities were already clear based on what was happening in their business. That’s the difference between a system that simply tracks activity and one that actively guides execution.
RISE brings tasks, alerts, opportunities, and next steps into one actionable dashboard. Activity across contacts, communication, and marketing is pulled into a single view, so agents can see what needs attention and act without switching tools or piecing together context.
Follow Up Boss also tracks leads and tasks, but attention is spread across inboxes, notifications, and connected tools. Agents often need to move between tabs and systems to understand what matters most. For brokers, this means clarity depends more on individual agent habits than on the system itself.
Marketing Materials Built from Your Templates
It’s much easier for agents to be consistent when they start from the right place. RISE generates campaigns, emails, and presentations from brokerage-approved templates and workflows inside the platform. Structure is built in from the start. Agents can personalise where it makes sense, but they are working within a framework the brokerage already trusts, rather than reinventing the approach each time.
Follow Up Boss does not include marketing content or templates. Marketing materials are created from scratch or handled through separate tools. As a result, consistency depends on individual setup, tool choice, and effort – not on shared standards embedded in the system.
Predictable Cost as the Business Grows
As a brokerage grows, costs can build gradually as new tools are added to fill gaps – each one solving a problem and adding another layer to manage.
MoxiWorks delivers front-end marketing and sales tools, guided by native-AI, as part of one platform and one price. What’s included is clear upfront, and agents operate from the same set of tools, workflows, and standards without needing to expand the stack as the business evolves.
Follow Up Boss starts with CRM and lead management, then adds cost through dialers, marketing tools, and AI. Even with those additions, it remains CRM-focused and does not extend into broader brokerage capabilities like built-in marketing assets, compliance support, or advanced team reporting.
MoxiWorks vs Follow Up Boss: Which Tool is Best for You?
The difference between MoxiWorks and Follow Up Boss comes down to what you expect your platform to do.
Follow Up Boss manages leads and follow-up inside a CRM, with the rest of the front end handled through add-ons and integrations.
MoxiWorks runs the front end as a single system – marketing, communication, prioritization, and execution working together by default. For brokerages that want consistency, visibility, and control at scale, MoxiWorks is the platform built to take on more responsibility.
