Securing listings is everything in real estate. Commissions only roll in when transactions are made, and listings are the surest route to those dollars. But, today, for every active listing in the U.S., there are 2.1 licensed real estate agents vying for it. It’s a competitive market, and unless you have a sharp strategy and tools to stand out, you risk falling one step behind your competition.
The key to winning listings lies not only in generating new real estate leads, but more importantly, in nurturing relationships with your existing sphere of influence. After all, the best agents don’t just compete for leads-they master the art of staying top-of-mind. Here, we’ll break down the winning strategies to help you secure more real estate listings and dominate your market
Personalized Lead Nurturing at Scale
Did you know the average real estate agent has 555 contacts in their database? That’s hundreds of potential opportunities, yet many of those relationships remain untapped. Why? Agents often lack the time, tools, or systems to engage effectively with their audience.
The data backs this up-91% of buyers say they’d use their agent again, yet only 6% of agents proactively follow up after closing. That disconnect leaves loyal clients ripe for the taking by competitors.
Avoid letting your database gather dust. Automated follow-up tools like MoxiWorks ensure that your clients consistently hear from you in meaningful ways. Here’s what happens when follow-up is done right:
- MoxiWorks users have over 3.5 million people subscribed to neighborhood news, keeping their audience engaged with market updates.
- More than 1.8 million people receive “just listed” alerts, showing them you’re actively dominating the market.
- “Just sold” announcements keep you relevant, with over 1.7 million subscribers staying in the loop.
When you leverage automation, your leads don’t slip away-they turn into your next listings.
Fundamental Marketing Tactics to Find and Win Listings
To stand out in today’s market and keep your pipeline flowing, you need marketing strategies that go beyond the basics. Here are four key tactics to secure more real estate leads and land listings consistently.
1. Focus on Repeat and Referral Opportunities
Your past clients are a treasure trove of future listings. According to NAR, 39% of sellers found their agents through referrals, while 27% opted to work with the same agent they used before. These numbers aren’t just statistics-they’re a wake-up call to prioritize long-term relationships.
The Plan of Action:
- Automated Follow-Up Tools are your best friend. Platforms like MoxiEngage help you stay top-of-mind with consistent, value-driven touchpoints.
- Use email campaigns to send monthly market reports, housing trends, or friendly check-ins.
- A handwritten note, holiday card, or thoughtful “thank you” gift after closing can turn satisfied clients into lifelong advocates.
Don’t just aim for one-off transactions. Cultivate loyalty, and those one-off deals will multiply with referrals.
2. Nurture Across Multiple Channels
Real estate isn’t one-size-fits-all, and neither is how your audience engages with content. To truly connect with your sphere, you need to show up everywhere they are-email, social media, print, and even SMS.
Tactics that Work:
- Personalized Email Campaigns: Tailor your content to their stage in the buying or selling process. A first-time homebuyer’s email will look different from a longtime homeowner’s.
- Social Media Presence: People are scrolling, and you need to be part of their feed with engaging content like market insights, new listings, and success stories.
- Educational Content: Use blog posts, how-to guides, and videos to position yourself as a real estate expert.
The more omnipresent you are, the greater the chances your contacts will turn to you the next time they think about buying or selling.
3. Generate New Real Estate Leads Through Paid and Organic Efforts
If your repeat and referral clients keep the wheels turning, new leads are the fuel for growth. Leveraging both organic strategies and paid advertising helps you expand your reach far beyond your immediate sphere.
Organic Lead Generation:
- Host neighborhood events (open house tours, seminars for first-time buyers) to meet potential clients face-to-face.
- Create hyper-local content that targets specific neighborhoods or communities you want to focus on.
Paid Lead Strategies:
- Tap into tools like MoxiPromote to create Facebook or Google Ads that reach buyers and sellers in specific locations.
- Run retargeting campaigns to capture users who visited your website but didn’t convert the first time.
Pairing organic lead generation with strategic paid ads ensures a steady stream of qualified leads flows into your database.
4. Win Every Listing Appointment with Expertise
You’ve done all the hard work of lead nurturing, marketing, and follow-up. Now it’s go-time-winning the listing appointment. This stage is critical because it’s where you differentiate yourself and close the deal.
Pro Tips for Listing Success:
- Data-Driven Presentations: Wow potential clients with live, dynamic listing presentations that are thorough and visually compelling. Tools like MoxiPresent allow you to provide real-time market data, custom CMAs, and clear value propositions.
- Showcase Your Expertise: Use concrete examples of past successes, like properties you’ve sold above the asking price or how your marketing strategy brought in multiple offers.
- Build Trust: Sellers want confidence that you’re not just a salesperson but a partner who will guide them through every step. Be transparent, professional, and supportive.
When you come prepared with strong data, a proven approach, and a tailored listing presentation, you position yourself as the undeniable choice.
Avoid Common Real Estate Marketing Pitfalls
Failure to follow up, lack of personalization, and inconsistent communication are common mistakes that cost agents valuable business. With the right mindset and tools, you can strengthen your marketing strategies and stay ahead of the curve.
Want to learn more about finding, winning, and closing more deals? Download the free eBook from MoxiWorks to take your business to the next level: Find, Win, and Close More Deals eBook.
