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Last updated: August 12, 2025
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13 Effective Real Estate Marketing Materials for Agents Right Now

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real estate marketing materials on mobile

You know your marketing needs work. But between open houses, follow-up, and contract deadlines, it often falls to the bottom of the list.  

That’s okay. You don’t need to do it all. You just need the right real estate marketing materials for you and your sphere of influence.  

We pulled together our favorite marketing materials, plus a few quick tips to help you choose what’s worth your time (and what’s not). 

Skip to the Marketing Materials:

What are Real Estate Marketing Materials? 

Real estate agent marketing materials can include postcards, flyers, listing videos, social posts, and even your email signature. It all counts.  

The best real estate promotional items help you stand out and build trust with your sphere. They are strategic. You’re not throwing everything at a wall, hoping something sticks. You’re choosing marketing materials for real estate that actually speak to your clients. After all, you know them best.   

How to Choose the Right Marketing Materials 

Different clients need different approaches.  

For example, virtual tours, digital ads, and social media videos are great ways to connect with younger buyers who spend a lot of time online. In fact, 73% of homeowners say they prefer to work with agents who use video, and if you don’t, someone else will. 

But that’s just one example. Other clients may respond better to neighborhood data sheets, brochures, flyers, local market reports, or other REALTOR® marketing materials that feel more personal.  

Here are a few more scenarios: 

  • Selling high-end homes? Focus on luxury real estate marketing materials, like polished brochures and cinematic listing videos. 
  • Working in commercial? You’ll need more data-driven, detail-heavy commercial real estate marketing materials. 
  • Working a neighborhood? Go for hyper-local real estate print marketing like postcards, market reports, or neighborhood data sheets. 

Ultimately, the best marketing materials for REALTORs® are those that help you consistently and professionally present yourself without wasting time. MoxiWorks can help you do that.    

real estate marketing platform

The Best Marketing Materials for Real Estate Agents 

1. Professional website 

Welcome potential buyers and sellers online. 

  • On-brand colors and logo 
  • Easy-to-use navigation that explains your services 
  • Mobile friendly 
  • Search engine optimized with relevant keywords 
  • Contact information is easy to find on any page 
  • Call and mail-to links are set up to enable quick contact 
  • Listings look beautiful and are easily found 
  • About Me/About Us is friendly and shares your unique story 

2. Brochures and flyers 

Tell a story that the big aggregator sites can’t.  

  • On-brand colors and logo 
  • Curated, high-quality listing images 
  • Narrative about life in the home that entices 
  • Insider knowledge about the home and community 
  • Contact info, professional headshot, and brief About Me statement 
  • For print: High-quality paper or unique folding to stand out 

3. Direct mail postcards 

Connect deeply with the neighborhood around your listings.  

  • Hyper-local targeting 
  • Oversized cards that stand out in the mailbox 
  • High-quality images of your listing and others you’ve sold nearby 
  • Clear calls-to-action, e.g., explore the listing, learn the value of your home  
  • Prominent contact information and website 

4. (Actually) Informative email newsletters 

Engage your network and activate buyers and sellers you already know. 

  • Clear yet punchy subject line that draws users in 
  • Interesting, varied content that’s easy to read 
  • Strong, clear call(s)- to-action 
  • Bold text links or attractive buttons to click and go deeper 
  • Personalization wherever possible (e.g, name, neighborhood, or relevant listings) 
  • Unsubscribe link to respect your audience’s preferences 

Did you know? Personalized emails have been shown to increase click rates by 139% compared to static one-time sends.   

5. Dynamic listing videos 

Bring your listings to life. 

  • Tasteful music and/or narration (be sure to check sound levels!) 
  • Show enough of the home to get a sense of its key spaces and flows 
  • Text overlays that share key features about the home 
  • Footage of the lifestyle, neighborhood, schools, or amenities 
  • Clear call-to-action 

6. Targeted digital ads 

Efficiently grow your sphere online. 

  • Strategic targeting of the locations and people you want to reach. 
  • Beautiful, inviting images (of your listings, you, or both!) 
  • Creative, eye-catching ad copy that addresses your audience directly 
  • A brief, clear description that gives more info and funnels 
  • Focused landing page that aligns with ad content 
  • Plan for budget and goals (e.g., views, clicks) 
  • Tracking to assess ad performance 

Stand out with fresh thinking for an old-school channel. 

  • Content targeted toward the audience of the newspaper or magazine 
  • Curated, high-quality images 
  • Catchy headline with a clear, unique message 
  • A website or a QR code to let readers explore and get in touch 
  • Focused landing page that aligns with ad content 

8. Eye-catching door hangers 

Connect with potential clients in a can’t-miss format. 

  • Catchy, bold headline 
  • Bright color scheme and/or unique shape 
  • High-quality images of relevant listings or past sales 
  • Clear call-to-action 
  • Contact info, QR code, and website for capturing interest 

Bonus: Hint at local expertise with a tear-off coupon for a nearby business or event 

9. Immersive virtual tours 

Embrace buyers looking to dive deep from wherever they are. 

  • Route plan before you start to film 
  • High-quality 3D camera or image processing software 
  • Clickable points of interest, like upgrades, were added generously 
  • Complete capture of the entire home, not just its best features 
  • Consider creating a floor plan, as these often accompany virtual tours 

Did you know? 79% of buyers said they would utilize virtual floorplans and 3D tours in their home shopping and touring process.  

10. Comprehensive local market reports 

Showcase your expertise by identifying local market trends. 

  • Relevant data from your local REALTOR® association 
  • Attractive, easy-to-read charts that support your analysis 
  • A headline that hints at the key trends in your report 
  • Your unique narrative and analysis of the data 
  • Clear takeaways that tie to your call-to-action 
  • Email: unique subject line for each report (“Your Monthly Market Report” is a snore) 

11. Social media presence 

Have fun with your sphere and bring your brand to life. 

  • Focus energy on 1-2 social media sites 
  • Social media plan to help you stay consistent and on the lookout for material to capture 
  • Varied, authentic post content that keeps it fresh and communicates your POV 
  • High-quality photos and videos that don’t feel overproduced (even if you do edit them) 
  • Your unique personality across everything you post 
  • Proper content/channel fit (what performs on TikTok is very different from LinkedIn) 
  • Regular posting schedule, at least a few times a week 
  • Prompt, human responses to DMs and comments 

12. Neighborhood data sheets 

Jump-start new buyers’ home search in the neighborhoods you know best. 

  • Selling points that give a flavor of the neighborhood’s best qualities 
  • Trademark characteristics of homes in the neighborhood 
  • Details like local amenities and schools 
  • Easy-to-understand graphics, charts, or maps 
  • Recent changes, such as new transportation, schools, or restaurants 
  • An overview of your real estate experience in the neighborhood 

Pro tip: Make these hard-working real estate marketing items work even harder for you by formatting them for email nurtures, social media, and print! 

13. Professional portfolio 

Show your full range as an agent when you’re face-to-face with clients. 

  • Brief overview of your sales history and any major wins 
  • Strong, curated testimonials from satisfied clients 
  • Walkthrough of your marketing plan for clients who love detail 
  • A collection of your best real estate marketing items from past sales 
  • High-quality prints and binding 
  • Digital version so you can link to it in a follow-up 

Do Less, But Make It Count 

You don’t need every real estate marketing product under the sun. Just the ones that fit your market, your strengths, and your schedule. Everything feels easier when your real estate promotional materials are working for you instead of against your time. 

Focus on a few items that show your value, reflect your brand, and connect with your sphere. That’s what moves the needle, and we can help you do it. 

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Frequently Asked Questions About Real Estate Marketing Materials 

Which platform is best for real estate marketing?

The best platform depends on who you’re trying to reach and what you’re comfortable creating. 

Instagram and Facebook are ideal for real estate marketing materials for social media, like reels, listing videos, and market updates. YouTube works well for virtual tours. 

Email remains one of the most effective real estate promotional materials for staying top of mind with your sphere. 

To scale your outreach, pair your online real estate marketing materials with a CRM or digital ad platform. It’s a smart way to automate follow-up and expand your reach.  

What are the 4 P’s of marketing in real estate?

The 4 P’s, Product, Price, Place, and Promotion, apply to marketing for real estate agents just like any other industry. 

  • Product: The property or your service as the agent 
  • Price: What it’s listed or marketed at 
  • Place: Where it’s distributed (MLS, websites, print, etc.) 
  • Promotion: Your real estate marketing products, including open houses, flyers, social media, digital ads, and other REALTOR® advertising products. 

A strong mix of real estate print marketing and digital channels ensures your promotions reach the right audience. 

What kind of marketing material should I use to promote a property?

Start simple: a polished flyer, listing website, and social post. 

Then, layer in video tours, email announcements, and direct mail, especially in high-turnover neighborhoods. If brand-building is part of the goal, consider REALTOR® branding items like sign riders or listing kits.  

The most effective marketing materials for real estate agents depend on your audience, budget, and time constraints. Prioritize what actually drives traffic and leads. 

What type of marketing is best for real estate?

Top agents use a mix. 

For relationships, lean on real estate print marketing like postcards and newsletters. 

For visibility, focus on real estate marketing materials for social media to stay present where people scroll. 

For consistency, automate your REALTOR® marketing materials across different channels. Whether you’re farming, nurturing, or launching a new listing, the right marketing materials for REALTORs® do the heavy lifting. 

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