The following was originally published as part of the cover story, titled ‘Innovating for the Future: The Technology Shaping the Next Chapter of Real Estate Success‘, from the December 2025 issue of RISMedia’s Real Estate magazine.
A new era is unfolding in real estate—and MoxiWorks, a real estate tech platform that has revolutionized the industry for more than a decade, is stepping up to meet the moment with its latest innovation designed to address the evolving needs of the real estate market.
Introduced last month at the 2025 NAR NXT Conference & Expo, RISE by MoxiWorks is a new technology platform built on the expertise and intellectual horsepower that have positioned the company as a trusted innovator in real estate.
Built specifically for the real estate market, MoxiWorks CMO Kim Koraca—who has been instrumental in bringing the product to market—notes that there’s a major transformation taking place at the company, which aligns with getting back to the basics of focusing on the value that’s being delivered to brokerages.
“MoxiWorks has a good history of working with enterprise brokerages on custom packaging, but there’s an opportunity with all of that to evolve. It was time to elevate some of our legacy products in a way that services those enterprise customers we had, but also opened us up to a larger total addressable market,” says Koraca, who goes on to explain that the focus of RISE going forward is to fill the gap that persists among small to large brokerages.
“Brokerages have always deserved more, and now more than ever they’re demanding more,” says Koraca, pointing to the company’s acknowledgement that now was the time to do things differently in order to continue to drive value to the industry.
“We know that brokerages have had diminishing patience with pieces of technology that didn’t help them with managing their margins and agent adoption, but with so much tech—and so much choice available today—we’re taking a much more aggressive approach in RISE compared to how MoxiWorks did it before,” explains Koraca.
“We’re not looking around saying, ‘Well, what is so-and-so doing? We need to do that, too.’ We’re looking around saying, ‘Nobody’s doing this; we’re going to do it better.’”
And with so much focus on the mass of value to the agent who has to show value to the consumer, Koraca notes that tech companies sometimes forget about the value that has to be supported and delivered to the broker/owner. “And so our vision with RISE is to literally help brokerages rise up in their market,” she says.
Integrating CRM, email marketing and native-AI driven insights to enhance agent productivity and brokerage efficiency, RISE is an all-in-one platform that emphasizes flexible pricing models and agent autonomy—allowing for scalable solutions tailored to brokerage needs.
Focused on the value and pain points that have always impacted brokerage owners and agents, RISE is ushering in the next generation of real estate—flipping the script as far as the way agents adopt technology and how it can be done so that it’s not a burden of cost to the brokerage.
“A lot of brokerage-centric software models offer the same tiered pricing model, but technology is so much more than that,” says Koraca.
Rather than nickel-and-diming customers on every module and putting them onto a path of upsell, RISE is providing brokerages the option to come in at a low-barrier, low-cost entry with the ability for agents to self-upgrade within that if they want premium features. A premium package with no limitations will also be available, providing an unlimited scope of possibility to brokerages and agents alike.
“The flexibility in pricing and plans will allow brokerages to get in the game and grow and scale their business,” says Koraca—all while keeping the value on the brokerage.
“It’s thinking about the opportunity to expand through agents that want some autonomy to make additional choices for themselves while still playing safe in terms of the brokerage’s concern of compliance and brand,” adds Koraca. “It allows the agent to fly but still be compliant and on-brand within the brokerage.”
Empowering agents with proactive AI
Built to help businesses thrive, RISE by MoxiWorks is the first native-AI relationship intelligence platform that interprets real engagement data to surface opportunities, reveal next steps and automate outreach.
“What’s different about our AI is what the agent didn’t even know to ask,” says Koraca, who explains that rather than taking over for the agent, the AI is surfacing things they didn’t know to ask for to more effectively nurture their database—proactively identifying opportunities that might go unnoticed.
For example, if an agent has leads sitting dormant in their database, the system can surface them automatically, generate a tailored email nurture campaign and prompt the agent to take action. With a single tap on their mobile device, the agent can choose to launch the campaign immediately or review and customize the suggested messaging before sending.
RISE also leverages AI to identify meaningful connections with an agent’s database such as new listings that match existing buyers, or properties that align with current sellers. When it spots an opportunity, the system can automatically suggest building and deploying a comparative market analysis.
Using the agent’s existing templates, it generates a customized presentation with listings relevant to their buyer and that address. Every recommendation is based on real data and behavioral insights, drawing on past marketing efforts to ensure each action is timely, targeted and highly personalized.
“Agents no longer have to be thinking about what they’re not doing or what they should be doing better, as the AI is going to prioritize where they need to focus on any given day while crafting the messaging, building the workflow and deploying it,” says Koraca.
“The AI isn’t smarter than the agent, but the AI is bringing to the surface something the agent wasn’t thinking about or didn’t have the time to get to yet,” she adds. “And it does it for them. But the agent can also edit it, approve it, deploy it—or even save it for later. It’s proactive AI with the agent still in control, showing the agent’s core value in the whole process. It’s leveraging all of that to build something that’s more intelligent and doesn’t look and feel like AI when it’s deployed.”
A roadmap for what’s next
Monthly releases will begin rolling out in January, according to Koraca, providing clients clarity on the roadmap of what’s to come as MoxiWorks doubles down on its commitment to bring to market an extremely robust product.
“We have a product that delivers on the things we promised we were going to do as we continue to expand our value to larger segments of the market,” says Koraca—with a team component marking the next major milestone in that evolution.
“Teams are very much underserved in the real estate industry with technology that’s either been built for them but isn’t pulling in MLS feeds and branding packages from the brokerage, or it’s been built for the brokerage and is kind of shoehorning them in,” she explains.
“There’s going to be a very strong teams component within RISE that’s been thought of for teams and how they’re a member of their brokerage but how they need to have their autonomy and their own decision-making and sharing for what they need to do.”
As MoxiWorks charts the next phase of its journey, the focus remains clear: delivering a robust, user-friendly platform that meets the demands of the market while keeping the agent and brokerage at the center of it all.
