Real Estate Technology Trends That Can Impact Energy Transformation

By Ashley Lipman, Content marketing specialist

technology trends

Did you realize that nearly 8 percent of the world’s energy is produced by solar panels and wind turbines? For years, environmental enthusiasts and eco-conscious business owners have longed for the day when energy transformation was a real possibility. As technology rapidly catches up with the visions of these entrepreneurs, energy transformation now seems just out of reach.

While there is still a long way to go when it comes to reducing the dependency on traditional forms of energy, definite strides are being made towards making renewable energy sustainable for all real estate owners.

As any real estate broker will tell you, one of the most common questions they get asked is whether or not a particular property is eco-friendly. Generally, business owners and consumers want to do their part when it comes to protecting the planet. This is why properties with solar panels or access to wind power are such hot commodities.

The following are just some of the innovations that are making impacting the world of energy transformation.

The Energy Storage Revolution

When it comes to balancing the supply of power and the demand a business has, energy storage is a crucial component. Without an energy storage solution, a business will struggle to keep their commercial space going smoothly. The energy storage solutions on the market provide a steady supply of power, even when conditions are not optimal for the production of solar or wind-power.

One of the most common devices to use for energy storage are batteries. As time goes by, professionals in the renewable energy field are finding new and more efficient ways to store solar and wind power on these batteries. With more businesses than ever before attempting to embrace renewable energy sources, the energy storage technology on the market is sure to improve.

The Falling Costs of Renewable Energy is Leading to Grid Parity

Saving money on energy is something most business owners are passionate about. According to EnergyBot, calculating your company’s EnergyScore is the best way to see how to improve efficiency and save money. One of the main hesitations business owners have had when it comes to renewable energy sources is the perceived higher prices of these methods. Grid parity happens when alternative energy sources, like wind and solar, can measure up to the cost and reliability of traditional energy sources.

Many regions have achieved parity when it comes to the price and performance of wind and solar power. The current energy market is based on a large top-down model. In this model, all power is produced at one central source and then distributed to a business. Renewable energy models are far different.

A renewable energy model hinges on evenly distributed power distribution. In the past, many analysts thought that incorporating renewable energy sources into the existing power grid was impossible. With the use of AI and blockchain technology, using renewable sources of energy in existing power grids is easier than ever. As this technology continues to develop, businesses all over the world will be able to embrace clean and renewable energy like never before.

technology trendsThe Rise of Microgrids and Artificial Intelligence

One of the biggest buzzwords you will hear in the business renewable energy industry is microgrids. In essence, these are local energy grids that are able to operate while connected to a larger traditional power grid or autonomously. Generally, these microgrids are used to provide both efficiency and energy independence for a business owner. The developers of these microgrids use artificial intelligence (AI) to ensure the operation of these grids continuously improves.

The deployment of these grids is becoming easier and faster. Companies that are developing these software programs allow for grids to be setup up in around a day. If a business owner is interested in embracing the power of AI and microgrids, they need to do their homework before choosing a program to help them.

The process of creating and fully optimizing a microgrid is extremely difficult. Without previous knowledge of how traditional power grids operate, a business owner will struggle to complete their microgrid. This is why working with professionals who have knowledge of how these grids work is so crucial.

Renewable Energy Will Change the World

Staying on the cutting edge of technology is something most business and property owners are extremely passionate about. This is why you need to pay attention to the developments in the world of renewable energy. As the world becomes more aware of the power and benefits of renewable energy, the use of it will only grow.

Buying a home or commercial building that is already equipped with the latest renewable energy technology can be beneficial. Seeking out the help of a knowledge real estate agent/broker is the best way to find the eco-conscious properties you are after.

 

 

About Ashley 

Ashley Lipman is an award-winning writer who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart – all things digital. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches touching the digital sphere.

Posted on October 8, 2019 at 8:52 am
Tiana Baur | Category: Real Estate Marketing | Tagged , ,

How to Start a Real Estate Blog

By Maddie Heye, Senior Marketing Manager 

 

how to start a real estate blogThe hardest part is getting started. Yes, we’re talking about the real estate blog that should be live and active on your agent website. It’s a marketing tactic that many agents know they should embrace but are hesitant to. We know it can be intimidating. Especially for those of you who aren’t regular writers, starting with a blank piece of paper, producing posts, and then publishing them online for the world to see can be overwhelming, and therefore, it becomes an easy thing to put on the back burner indefinitely.

The fact of the matter, though, is that having an active real estate blog makes you more searchable, more approachable for prospects, and positions you as an expert in your neighborhood or your niche. Blogging is an effective way to instill trust in people, right from the start. It’s an opportunity to be a resource for your target audience, positioning yourself as the real estate expert that you are. Here are a few tips for finally starting your real estate blog.

First, let’s address the technical setup. Assuming you have an agent website already up and running, adding a blog should be simple (depending on your website provider). For MoxiWebsites users, it’s quick and painless. Here’s a tutorial to get you started.

Now, let’s dive into the content. To get your real estate blog started, first create a list of topics. That way, every time you go to work on your blog, you can look through your list of topics and pick one that inspires you or is relevant at that time so you can get started quickly and aren’t starting from scratch.

Not sure what to write about? Here are a few ideas for brainstorming blog topics:

  • What are the frequent questions you’ve been hearing recently?
  • What [relevant] topics are trending online? What’s your take on them?
  • Do you have a recent client success story you’d like to share?
  • What tips and tricks do you have for home buyers or sellers?
  • What are your tips for things to do this season in your local area?
  • Put together neighborhood guides for the different neighborhoods you work in.
  • Feature small business owners in your local area

Need some more inspiration? Here’s our list of 52 blog-worthy topics your clients will love.

Set a dedicated time to maintain your blog. Maybe you get in the habit of setting aside two hours on Monday morning and use blogging as a way to restart each new week. It’ll become part of your routine which will make it less daunting each week.

Tip: Actually block this time off on your calendar, otherwise there’s a high likelihood of it not happening.

Then, make sure you optimize it. Making sure your blog is search engine optimized is key to enabling potential prospects to find you. Here are a few simple steps you can take to ensure your blog (and website as a whole, for that matter) is SEO friendly. Make sure your content is searchable in order to get the most out of your blogging efforts.

Finally, share your blog with the world. Leverage social media and email marketing to distribute your blog content to your sphere of influence. Your blog posts are perfect for when you’re feeling like you have nothing to say on social media. Share a blog filled with valuable content to drive people to engage with you. Additionally, pick and choose which blog posts are relevant to certain groups in your database, and add them to your email campaigns to add more richness to your email content and to drive people to your website.

Content is still king in the world of marketing and leveraging your real estate blog to serve up value is a simple way to engage with current and future clients. Serving as a resource for homeowners (or future homeowners) in your area is a great way to stay top-of-mind with them. All of this will show your expertise in the local market and your involvement in the community, further solidifying you as the go-to real estate expert.

So, there you have it. How to start a real estate blog in just a few intentional steps. And that’s the key – take it step by step. You don’t need to become a professional blogger in order for blogging to have an impact on your real estate business.

Posted on October 7, 2019 at 9:35 am
Tiana Baur | Category: Real Estate Marketing | Tagged , ,

30 Day Real Estate Social Media Challenge

As seen in Mile 62 e-Magazine. 

By Jessie Trapp, Marketing Coordinator

 

real estate social mediaThe internet is chock-full of advice for what you should be doing with your social media accounts. With endless tips and conflicting strategies floating around the web, the results from a simple inquiry online can leave you in a far more overwhelmed state than you were prior to braving the Google search bar in the first place.

Our advice? Take it in small, bite-sized chunks.

Whether you’re hoping to get started from square-one with social media, or simply looking to refresh your existing accounts, take things one step at a time. This strategy will still result in lead generation and major growth for your business, without adding loads more stress to your hectic schedule.

To get things started, we’ve compiled 30 days’ worth of real estate social media to-dos that are sure to give your channels a major boost:

Day 1: Image makeover
If there’s one golden rule for social media success, it’s that your images need to be on-point. If your pics are uber outdated or blurry, it’s time for a refresh. Real estate agents use their headshots constantly so please, please spend the extra cash to get them done right by a professional.

Day 2: Bio redo
Write a new personal bio. Save the novel for the “about me” section of your website and keep your social media bio short and sweet – emphasis on the short. Make sure you add a healthy dose of personality to intrigue visitors, not bore them away to your competition’s account.

Day 3: Research #hashtags
Hashtags can play an important role in driving your posts and profile to reach a more robust audience. To set your content up for success from day-one, have a hashtag lineup ready to go the second you get your accounts up and running. For more info on hashtag best practices, take a look at this HubSpot article.

Day 4: Account setup
Now that you have the building blocks of a strong social media account, it’s time to sign up for at least one (if you haven’t already). Due to the visual nature of real estate, we’d recommend being on a minimum of Facebook and Instagram. To set up/refresh your account:

  • Create a username that can be used consistently across all of your social media accounts
  • Make one of your new gorgeous headshots your profile picture
  • Copy and paste your updated bio into the bio section of your new profile
  • Add your website URL to the link section provided

Day 5: Create & post a video of yourself
Although it might seem easier to start off by posting an image, most consumers prefer video content, so you might as well come out of the gate strong and make a splash. Making an introductory video for your social profile will help visitors get acquainted with you quickly, increasing your chances of getting a follow from them. It doesn’t have to be anything too fancy or high-tech, but it should still scream quality. Most smartphone cameras these days should do the trick.

This video should include info such as:

  • Who you are
  • What brokerage you’re with
  • What you love about working in real estate
  • How clients can contact you
  • Why you are excited about being on social media

Day 6: Post an image (or two)
Have any current listings that are especially beautiful? Show them off and real estate-ify your page by posting pictures of them. Get in the habit of posting these images as soon as you take on new listings. Again, don’t forget to add your #hashtags into a comment below your post!

Day 7: Follow 50 accounts
Now that you have some content on your pages for the world of social media to see, it’s time to get out there and start engaging.

Start by following 50 accounts (give or take). Ideally, these would include accounts of friends, family, other agents in your brokerage, or local businesses. This will create a base following focused on quality, not simply quantity. The point of posting on social is to grow your brand recognition, your following, and ultimately, generate leads for your business. Having fake accounts follow you just to say that you have XX number of followers likely won’t help you reach that end goal.

Day 8: Create a “current listings” Instagram highlight story
Highlight stories are a great tool for posting content that you don’t need to stay long-term. Making a highlight story dedicated to your current listings is the perfect way to give your followers a source they know they can refer to for quick glimpses at all the listings you have on the market. Get in the habit of checking it regularly to make sure it’s always up-to-date.

To learn how to create a highlight story, go here.

Day 9: Get local
You are the real estate expert in your neighborhood, and it’s time to spread the word! Share your new favorite restaurant, boutique, or coffee spot. The more you position yourself as the go-to advisor for your neighborhood, the more your audience will trust what you say and look to you for advice.

Day 10: Engage, engage, and engage some more
One of the biggest keys to success with social media is continually engaging with your followers. Like, comment, and share their posts as often as possible. The more you do, the more likely they’ll be to repay the favor, so do your best to make engaging on social a small part of your daily routine.

Pro tip: This is a perfect way to pass the time while in line at the supermarket, “patiently” waiting for your morning coffee, or simply something to do while in the elevator.

Day 11: Highlight a client
Whether or not they’ll admit it, everyone loves a little time in the spotlight. Post a pic of recent clients who you’ve helped sell a home, preferably in front of said home. People in real estate LOVE those pics, so you’ll likely generate loads of engagement from it.

Day 12: Hit pause
Social media rocks, as long as it doesn’t encompass your entire life. Take a day to put the phone away, live in the moment, and enjoy the people around you without obsessing over your Instagram account.

Day 13: Share a real estate-related stat or fact
Sharing accurate statistics and facts can help build your credibility and demonstrate to your followers that you know your stuff. Use a content creation site like Canva to quickly make an intriguing visual for your stat. Make sure to cite your source when you post!

This stat/fact could be related to topics such as:

  • The housing market in your local neighborhood
  • The hottest design trends in the market
  • Tips for getting the highest ROI on a home

Day 14: Post something personal
Did you just complete a marathon? Make an apple pie that’s to-die-for? Whatever it is, post a pic of something personal to your life. Your followers want to feel as though they can relate to you and giving them glimpses into what you’re up to outside of the realm of real estate can help accomplish that.

Day 15: Share an event on Facebook
Take a gander over to the “Events” section on Facebook and look for a local event that you feel your followers would enjoy. Once you find the perfect one, share it on your page along with some commentary on why you’re excited about it.

Day 16: Share a new blog from your website
Share your latest blog from your agent website on all of your social media channels. Not only is this yet another way to spread the knowledge and solidify your role as an advisor, but it’s also an easy way to grow your sphere of influence via shares and drive traffic directly to your website.

Day 17: Testimonials
92% of buyers trust referrals from people they know, so the more testimonials you can get from happy clients, the better. If possible, post one in the form of a quick video.

Day 18: Ask a question
Questions are a great way to get people involved and engaging with your account. Post two images of different living rooms and ask which one your followers like the most. Ask which concert you should get tickets to for your next social media giveaway. Whatever it is, make sure it’s relevant to your audience.

Day 19: Help another biz
Have a favorite interior decorator or painter whose services may come in handy for your followers? Highlight them in your next post along with the link to their website.

Pro-tip: Try to coordinate a share-for-share where both brands post about one another. It’s an efficient way to spread the word about your business among an audience who’s already invested in some aspect of the housing market.

Day 20: Squeeze in some humor
No one likes a dry social media page. Squeeze in a light hearted video, quote, or a real estate meme to mix things up.

When it comes to humor on social media, we could honestly all probably learn a thing or two from these accounts.

Day 21: Have HGTV
If you’re not watching Million Dollar Listing or Fixer Upper in your free time, do you even like real estate? Engage with your followers over your shared love for housing-related shows by posting a quote from your favorite show, sharing one of their impressive remodels, or reposting something from a star in the show.

Day 22: Show your appreciation
Spread the love by letting some of your most engaged followers know how much you appreciate them via direct message or by tagging them in a post. If they know that them liking and commenting on your posts is making a positive difference for your business, they’ll likely be encouraged to keep it up.

real estate social media tips

Day 23: Host a contest
Boost engagement by purchasing tickets to a local event or concert and hosting a giveaway for them on your social accounts. Have your followers enter for a chance to win by leaving a comment under one of your posts!

Day 24: Start advertising
46% of Americans check their smartphones before getting out of bed in the morning. Yes, we’re addicted. Yes, it’s probably only going to get worse. And yes, it’s most definitely time for you to leverage it. Incorporating digital ads into your social media plan is a must in order to meet your clients where they’re already spending time – online. Create an ad for your hottest listing now.

Day 25: Share a pro tip
Have a killer piece of advice about the home buying process that your audience might find helpful? Share it on social media along with a link to your contact information so they can easily contact you with any follow-up questions if need be.

Day 26: FAQ time
Is there a particular question that you’ve been asked multiple times by several different clients? Post the question along with the answer on social media. If multiple people have already asked, many more people are probably thinking about asking. Beat them to it and offer them the information they’re searching for proactively.

Day 27: Celebrate a holiday
Any excuse to celebrate with your sphere of influence is an opportunity worth taking on. If there aren’t any major holidays coming up, take a look at the #hashtag holiday calendar (yes, that’s officially a thing) and see if there are any worth celebrating on your social accounts.

Day 28: Research your competitors
It’s always valuable to have a grasp on what your competition is doing on social media and how you stack up against them. Take some time to browse through the social accounts of other local agents and see how they’re leveraging their channels. Who knows, you might even get some fresh new ideas for your own accounts!

Day 29: Look at your followers
Knowing your audience on social media is an essential step towards creating content that they’ll actually enjoy. Scroll through your followers on Instagram and Facebook and see who’s liked your Facebook page. If there are any names that you don’t recognize, check out their accounts and see what you can learn about them.

Take it a step further and look at the analytics provided by the social channels. This will provide information such as the gender, location, and activity trends of your followers.

Day 30: Plan out your next week
After a successful month of posting, engaging, and growing your biz, you should consider yourself a social media pro. Although managing real estate social media accounts requires constant love and care, if you do it right, it doesn’t need to become a source of stress in your life.

Sit down, open up your calendar, and plan out your next week of real estate social media posts. Get a system in place that allows you to think ahead, be thoughtful about your content, and avoid any last-minute scrambling. This will enable you to engage with your sphere of influence efficiently and effectively, while growing your unique real estate brand along the way.

Posted on August 12, 2019 at 7:15 am
Tiana Baur | Category: Real Estate Marketing | Tagged , , ,

Real Estate Facebook Best Practices 2019: Part 2

By Jessie Trapp, Marketing Coordinator 

Real Estate Facebook best practices 2019 pat 2We’ve all been there – you share a post on Facebook one day and it generates tons of likes, comments, and shares, yet the very next day your next update gets zero engagement across the board. It’s incredibly confusing and frustrating, so much so that it can be tempting to throw in the towel altogether. So, how do we standardize and, better yet, GROW the amount of engagement we generate on the channel?

There are several factors that play into how Facebook ranks your content and, in turn, how much engagement your posts generate. Here are a few of the major guidelines you should be aware of:

Real Estate Facebook Best Practices 2019: Engagement types.

The Facebook algorithm sorts every action your posts receive into two different buckets: active engagement and passive engagement.

Active engagement: A person engages with a post in a way that others can see. This includes commenting on posts, sharing posts, and reacting to posts. This kind of engagement is great if your goal is to increase your post’s reach and overall engagement.

Passive engagement: A person engages with a post, but not in a way that can necessarily be seen by others. This includes clicking on links, watching videos, and hovering over/previewing content. This is good if your goal is to have people simply consume your content or to drive people to your website by clicking on the links in your posts.

We aren’t the only ones who keep tabs on how many likes, comments and shares a post gets, Facebook does too. Specifically, it focuses on how many times followers actively engage with your posts. The more your posts receive this kind of engagement, the more Facebook assumes the content is interesting and valuable, and the higher the posts will be ranked. The higher your posts are ranked, the more exposure they’ll gain among your followers, their followers, and their followers’ followers.

How to increase your levels of active engagement.

In order to generate higher levels of active engagement among your followers, think of your Facebook page as one giant storybook. The more pictures, videos and images there are, the easier it is for viewers to follow along with the story, leading them to be more likely to engage with it. This is why Facebook favors visual content as opposed to other kinds of content such as simple status updates and links.

A few more variables to keep in mind:

Authenticity. Although Facebook likes engagement, it doesn’t want any old engagement – it wants it to be authentic and organic. Facebook is smart and can recognize when content asks people to engage in a spam-like, misleading way and quickly bumps it down in its lineup. This includes activities such as repeating posts, click baiting, and like baiting, so keep things real and avoid these poor practices.

Keep it simple. According to Hubspot, 88 percent of people use Facebook on mobile devices. If you want to encourage followers to engage with your content, you need to make it easy for them to consume. In addition to using visuals, keep the copy in your posts short and sweet.

Know when to post. Facebook bases its News Feed off of an algorithm that recognizes the time of day that you post, which contributes to where the algorithm places your content. Utilize the insights Facebook provides to gauge when your followers are the most active and post accordingly.

Invest in Facebook ads. Strategizing around this algorithm can only take you so far. Facebook is so crowded these days that leveraging Facebook ads is essential in order to develop any kind of significant following on the channel. Find a tool that allows you to put your ads on autopilot so it doesn’t become a tedious task on your to-do list.

Hope you enjoyed more Facebook best practices 2019! Click here to review part 1.

Need more tips on making the most of your real estate marketing? We’re here to help.

Posted on June 24, 2019 at 7:47 am
Tiana Baur | Category: Real Estate Marketing, Tips and Tricks | Tagged , ,

MoxiWorks Agent Spotlight: Derrick Silvers

By Tiana Baur, Marketing Manager

 

Derrick Silvers, RE/MAX MetroDid someone say agent spotlight?! These might be our new favorite! Derrick Silvers, of RE/MAX Metro in Seminole, Florida is a superstar like no other. With tons of delighted clients and an outstanding level of productivity, he stands out far above the rest. Of course, we had to ask him what he thinks of our tools and if they play a part in his success and goals when it comes to his real estate business.

Here’s what Derrick Silvers had to say about life as a real estate agent and the tools that power it:

Why do you love being a real estate agent?
“The flexibility of having my own business makes me love real estate. I still work a ton, but now I am able to make time for family when needed.”

What is your fondest client memory?
“There’s been quite a few. So, let me answer by saying the people we have met, who have now become close friends is the fondest memories that keep giving.”

How has MoxiWorks helped your business?
“MoxiWorks is so robust, yet easy to use. When I show agents how easy MoxiPresent makes it to put together a listing presentation, they are blown away. Clients think I’ve worked on something for days, that can take me 5-10 minutes due to the power of the program!

What is your favorite MoxiWorks tool and why?
“MoxiPresent for sellers. You can copy and paste a previous MLS number and ‘boom’ a great looking listing presentation is born, all you have to do is pick the comps you want, which Moxi provides, as well as one of their state of the art templates they provide (which you can also customize). Did I mention the presentation looks amazing on a phone, which most people view things on these days?”

Would you recommend MoxiWorks to other agents? If so, why?
“Absolutely, no one else has a better all in one system. Listing presentations, CRM, buyer showings program with built-in map to easily navigate from home showing to the next.”

In what ways has MoxiWorks helped make you more productive?
“Like I stated before, the ease of doing a listing presentation within minutes is second to none and I can use the program on my computer, tablet and even phone!”

Any client stories about MoxiWorks?
“We met a client in a high-end home. We had the opportunity to compete for the listing. We ultimately signed the listing because the listing presentation was that much superior to any others!

Any tips for other agents using MoxiWorks?
“Don’t be scared of technology and don’t think it will do your job. Embrace technology, be okay with making mistakes (in fact, try to make as many mistakes as possible to learn better and always send the first presentation to yourself or a friend to confirm everything is working the way you wanted) and let technology be a dynamite business partner that makes you work quicker, smarter and look better than the next agent!!”

Wow. Derrick, thank you so much for these fantastic insights and feedback! WE are the ones that are blown away. If you’re reading this and would like to learn more about the power of the tools Derrick mentioned above, you can do so here. Also, if you’re living in or around Seminole, Florida and looking for a great agent, looks like you found the perfect one!

Posted on June 19, 2019 at 7:00 am
Tiana Baur | Category: Real Estate Marketing | Tagged , ,

MoxiWorks Agent Spotlight: Frankie Hagan

By Tiana Baur, Marketing Manager

 

It’s time for another agent spotlight and this week is one of our favorites! Frankie Hagan is a real estate agent at Fonville Morisey Realty, licensed in both North Carolina and South Carolina. He’s a tech-savvy, marketing superstar that’s been on our radar for years, and we’ve been lucky enough to get some stellar insights from him throughout that time! His latest super stardom is around his advertising efforts, specifically with Promote, a real estate advertising tool that shows agents’ listings to thousands of home buyers across hundreds of channels, for less. Frankie Hagan

Let’s see what he had to say about Promote:

Why do you love being a real estate agent?
“I have the heart of a teacher. I love being a valued guide through what can be a difficult process.”

What is your fondest client memory?
“Being kissed on the forehead by a 4-year-old little girl, after she saw her new bedroom. :)”

How has Promote (advertising your listings & services) helped your business?
Social media marketing has become more important than the sign in the yard. Creating effective paths for people to discover the home creates dialogues that lead to new clients and more raid sales.”

What is your favorite part about Promote?
“For my company, it’s a fully integrated system. I can make sure ads lead back to me personally, or to a website that I’ve designed. I can target demographics and areas for promotion. I can get the best bang for my advertising dollar.”

Would you recommend Promote to other agents? If so, why?
“Yes. Relying on MLS listing population on other sites is a lazy approach to marketing. Homes that require exposure to set them apart, or that are in price points with more numerous selections really need an edge. Promote can help an agent achieve that edge.”

Any tips for other agents using Promote?
“Consider where new buyers are coming from for the property you represent and use the features to help you target them better. It’s tempting to just take a broad swing, at everything –but a thoughtful, targeted approach can really yield strong results.”

Thanks, Frankie Hagen, for giving us some insight into why you love using Promote to serve your clients and grow your business!

At MoxiWorks our main goal is to help agents by making their day-to-day tasks more efficient, so they have time to do more of what they love doing, which is helping their clients home dreams come to fruition. We’re grateful to hear our new tool, Promote, makes a difference. For anyone out there interested in learning more about this advertising tool, you can do so here.

Posted on June 10, 2019 at 8:40 am
Tiana Baur | Category: Real Estate Marketing | Tagged ,

52 Blog-Worthy Topics Clients Will Love

By Tiana Baur, Marketing Manager

 

real estate blog topicsI didn’t understand why someone would get excited over gardening or DIY projects until I moved into my own home. Now, the mere thought of someone sending me seeds to plant in our backyard gets my pulse going at an embarrassing rate. Just sitting here thinking about heirloom tomatoes and repainting our front door is making my heart race, it’s sad but true!

Now all I think about are the ways in which we can improve our home or what we’ll want when we build our dream home one day. Not only that, but since the city we’re in is constantly buzzing with new restaurants, wineries, shops, breweries, and more, I love to try and keep up with the latest and greatest in our area. I’m constantly checking the locally-focused social media channels and blogs, especially real estate focused ones. In fact, our favorite family-owned Thai restaurant just had to close its doors so we’re currently in the market for our new go-to Thai spot – guess where I’m going to look for recommendations!

Would your blog (or social media channels) be one that I would be able to get all this information from? If yes, great job! You’re probably looking for more real estate blog topics. If no, don’t worry, we have a TON of ideas for you to use as a starting place. We’ve come up with a giant list of real estate blog topics (that you can also use for social media!) to keep your clients, prospects, and those in your community hooked to your content. 

1. New restaurants
2. The best flowers to plant for your area, in terms of climate, level of maintenance, etc.
3. DIY: How to build your own fire pit
4. The best boutique to find wedding guest attire
5. Restaurants that have closed + your fav alternatives
6. A list of your favorite wineries ranked in order (although no wineries are really bad, are they?)
7. Antiquing: where is the hidden treasure?
8. Best ways to improve curb appeal
9. DIY: Dog food station with storage
10. Best ways to organize your home office
11. Blinds or curtains? Why? Indoor vs. outdoor?
12. Your favorite new home gadgets
13. Childproofing a home
14. DIY: Best colors of painted cabinets
15. Tips for hiring a contractor
16. Spring cleaning/maintenance checklist
17. Summer camps for kids
18. Plays and musicals coming to town
19. Air quality? Does it matter? How do you maintain it?
20. Local market updates
21. DIY: How to organize a bookshelf to make a statement
22. A long list of your recommendations for contractors/cleaners/etc. in your area
23. Do’s and don’ts of wall color
24. DIY: How to build a blanket ladder
25. Best indoor plants
26. Breweries, ranked!
27. How to make your house smell amazing
28. List of after school programs
29. DIY: How to build a garden box
30. Tips for avoiding package theft from your porch
31. Brunch or bust: your fav local spots
32. List of family-friendly summer activities
33. Home hacks, what actually works?
34. Security systems/cameras
35. DIY: She sheds/man caves
36. How to pick out and arrange a bar cart
37. Gyms, by price and packages!
38. List of local marathons, 10Ks, 5Ks, etc.
39. The best coffee shops in town
40. Concerts coming to town
41. Bathroom renovation tips
42. Ways to increase home value
43. Storage ideas for home and garage
44. Tips for turning your bathroom into a spa
45. DIY: kitchen backsplash
46. Wall décor ideas
47. How to make your home feel more cozy
48. DIY: how to build a vertical garden
49. School districts/schools in the area, ranked
50. Easiest vegetables to grow
51. Local charities to volunteer at or donate to
52. Selling tips, including home value, things to avoid, etc.

We hope you enjoyed these real estate blog topics! For more, check out our monthly e-magazine, Mile 62, built just for YOU!

Posted on June 5, 2019 at 7:20 am
Tiana Baur | Category: Real Estate Marketing | Tagged , ,

MoxiWorks Agent Spotlight: Tyler Freed

By Tiana Baur, Marketing Manager

 

Tyler Freed, Windermere Real EstateIt goes without saying that if we’re spotlighting an agent, they’re obviously the bee’s knees, but we’re going to say it anyways. Tyler Freed is a broker/owner at the Windermere Real Estate PSK Maple Valley Four Corners office. Not only is he insanely talented at what he does, he is also driven and fully focused on delighting his clients time and time again. He also happens to be a marketing maven in his own right, making sure he has his eye on the prize with the help of digital advertising.

Find out more about him and what marketing tactics he’s using to stay competitive below!

 

Why do you love being a real estate agent?
“I love how each day is full of problem solving and never the same. It allows me to work with friends and challenges my competitiveness.”

What is your fondest client memory?
“Every transaction is different, but my favorite client memory of all time would have to be when I sold a mini farm a few years back. The seller made me a custom mug, wrote the nicest card and gave me a gift card. That gesture really went a long way for me and confirmed why I love this line of work so much.”

How has Promote (advertising your listings & services) helped your business?
Promote is the easiest way to get online traffic to my listings. It looks a lot more professional than other social media advertising and is great tool to show sellers at listing presentations.”

What is your favorite part about Promote?
“I like that it easy to use and delivers the exposure I need to sell listings.”

Would you recommend Promote to other agents? If so, why?
“Yes, Promote is priced competitively, easy to use and in line with our Windermere branding.”

Any tips for other agents using Promote?
“I recommend using it the second your listing goes live and to make sure you bring it up to your sellers in your marketing plan to get their home sold quickly. Always utilize the drop down features for the just listed or open house banners and add your headshot and firm on all ads.”

 

Thanks, Tyler Freed, for giving us some insight into why you love using Promote to serve your clients and grow your business!

At MoxiWorks our main goal is to help agents by making their day-to-day tasks more efficient, so they have time to do more of what they love doing, which is helping their clients home dreams come to fruition. We’re grateful to hear our new tool, Promote, makes a difference. For anyone out there interested in learning more about this advertising tool, you can do so here.

Posted on May 29, 2019 at 8:03 am
Tiana Baur | Category: Real Estate Marketing | Tagged , , , ,

MoxiWorks Agent Spotlight: Michelle Harrington

By Tiana Baur, Marketing Manager

 

michelle harrington windermere real estateOne of the absolute best parts of working at MoxiWorks is getting to see agents not only succeed, but also excel in growing their business, delighting their clients, and making home dreams come true. Michelle Harrington, of Windermere Real Estate in Bellingham, WA, is definitely one of those agents that stands out amongst the rest. Because of that, we couldn’t help but to dig in and see what exactly is making her so successful.

Tech-savvy, forward-thinking, and with a great marketing strategy, Michelle is one to watch. Find out more about her and her favorite advertising tool, Promote, below.

 

Why do you love being a real estate agent?
“Knowing that I am good at what I do and able to bring this experience to my clients.”

What is your fondest client memory?
“My very first transaction in 2002, where I held an open house for a colleague and the buyer walked in 30 minutes after the open house was over. I followed up with this buyer and he said he wanted to bring his wife by the next day at lunch hour. She was in agreement it was the right house; we wrote a contingent offer and I listed their home on what would feel like the first day of fall. It was windy and rainy on their listing day – we received an offer and sold it the same day, signing their purchase and sale agreement by candlelight. They are still my dear friends today. They truly launched me, and I am grateful!”

How has Promote (advertising your listings & services) helped your business?
“My sellers expect to see their home online. I am able to say so much more about a property and reach people far and wide.”

What is your favorite part about Promote?
“Promote is simple to use and with each new listing or sold – it’s right there as a reminder to use it.”

Would you recommend Promote to other agents? If so, why?
“It is a time saver and packs a punch with social media with one click.”

Any tips for other agents using Promote?
“To get in the habit of using it—layering with social media and traditional marketing is important for your clients so you can be sure you are targeting certain groups.”

Thanks, Michelle for your wisdom and story! We’re honored to be creating and improving tools that, in turn, help you help your clients! For anyone out there interested in learning more about Promote, you can do so here.

 

Posted on May 21, 2019 at 8:49 am
Tiana Baur | Category: Real Estate Marketing | Tagged , , , ,

Real Estate Facebook Best Practices 2019 – Part 1

By Jessie Trapp, Marketing Coordinator 

 

Facebook best practices 2019Changes to the Facebook algorithm tend to throw users of all types through a loop: brands, businesses, friends, and nowadays, probably even the tech-savvy grandma.

You work hard to fine-tune your social media strategy to drive the highest performance possible for your posts, yet it can be tricky to keep up with the current best practices for the platform. Regardless of frequent algorithm changes, there are several key factors that play into how your content is ranked that seem to remain consistent.

Here are the Facebook best practices 2019 for optimizing your real estate business’ Facebook page and posts:

1. Video rules all.

What should come as no surprise to social media diehards is, video outperforms virtually all other forms of content, so it’s best to use it whenever possible. In fact, Facebook videos have been found to earn 135% more reach and generate 59% more engagement than posts with only a single, still image.

A few more video stats:

Need some help making killer videos for your social media? Check out these video tools.

2. Short & sweet.

Finding the balance between making your post copy short yet valuable can be difficult. However, considering that 88% of Facebook users are accessing the platform on a mobile device, formatting your content to make it easy to consume on-the-go is worth the effort.

According to a study done by BuzzSumo, keeping your posts under 50 characters is ideal for optimal engagement.

3. Conversation.

Over the past few years, Facebook has been vocal about shifting its algorithm’s focus to personal engagement, meaning the more conversation your posts generate, the better they will perform.

A few conversation-generating content ideas:

• Share a personal story
• Ask for reviews & feedback
• Post jokes and memes that your audience will appreciate
• Share a real estate-related statistic
• Take a poll

4. Post often.

Many Facebook pros have differing opinions when it comes to the “magic number” of times you should post per day in order to have the biggest impact possible, but research shows that posting twice per day is a great starting point.

With two posts a day, you’ll begin driving the levels of impressions and engagement you’re striving for and gaining insights into your follower base, without risking too many unfollows due to over-posting.

5. Know when to post.

Not all audiences are alike, so make sure to get familiar with yours. Use analytics tools to get a read on what times & days your followers are likely to be on social media and post accordingly. Here’s an in-depth overview of the built-in Facebook insights tools, along with a rundown of how to use them.

As a general rule, it’s been found that weekends and evenings tend to be the best times to post, although most businesses also post content outside of those windows, depending on the content type and general habits in their industry.

6. Keep it genuine.

To keep us honest, the Facebook algorithm favors posts that naturally generate likes, comments, and shares because of the awesome content in them, not because you directly asked your followers to engage.

Facebook scans for posts that explicitly ask for engagement and will rank them lower in your follower’s feed meaning less reach and impact for your biz, so make sure to avoid this risky practice.

Regardless of the amount of time and effort you choose to allocate to your business’ Facebook account, your time is valuable and it’s important to be strategic about making the most of the time you put into it. By incorporating these best practices into your content strategy, you’ll be generating a bigger impact while keeping your work load to a minimum.

We hope these Facebook best practices 2019 help! Want to extend your reach even further on Facebook? Great, we have exactly what you need.

Posted on May 13, 2019 at 9:06 am
Tiana Baur | Category: Real Estate Marketing, Tips and Tricks | Tagged ,