Your Dirty Database Is Eating Away at Your Real Estate Biz

By Tiana Baur

dirty contact databaseIt’s hard to keep a house clean, but it’s even harder to keep contacts clean. People get married, get divorced, move away; life happens. For all these reasons, it’s extremely important to keep an up-to-date client database so you know you’re putting the right focus and marketing efforts on the right people.

The best way to put it: living with a dirty database is a lot like living with termites. At the beginning it’s not a big deal; there’s not many of them and you probably haven’t even noticed their existence yet. Then, all of a sudden, they creep up on you and before you know it, you have to re-do your basement. As time passes, one out of date contact quickly turns into dozens of contacts. If you could do something today to prevent the flood of bad sphere marketing, would you?

The Solution: Get your contacts cleaned with Concierge.

Concierge is our new-ish MoxiWorks Support offering. One of the ways our MoxiWorks Concierge team helps you is by scrubbing your database of contacts and appending them with the most current data available today. Once it’s been scrubbed, you can choose between uploading the final list yourself or have us do it for you.

Here are the highlights:

  • Identify and merge duplicate records
  • Consolidate contact data for seamless upload and search inside of Moxi Engage
  • + Guaranteed turnaround of two business days

Whether you have us clean your contacts for you or you DIY, these are some marketing tools you’ll be able to use more effectively when that database of yours is squeaky clean:

Neighborhood News

Neighborhood News sends automated market snapshots and overviews, personalized for each subscribed contact in an agent’s Moxi Engage account. These monthly emails keep your sphere up-to-date on market happenings in their part of town. It’s a must-do for all Moxi Engage CRM users as a vital touchpoint.

Moxi Insights

Insights is like concierge, but for extra data you don’t currently have access to, and it lives inside your Moxi Engage CRM. It instantly supplies your database with extensive public data on your sphere. With the subscription of Moxi Insights, you can “set-and-forget,” while it always updates you with the most recent available information out there. Expect to get data from general demographics, housing info, lifestyle choices, financials, and hobbies to where clients/prospects donate and invest their money. Agents can potentially see if their clients have pets, drive certain cars, or if they’re a value shopper. With the help of notifications and badges signaling if they’re highly likely to buy or sell, it’s easy to know how to best conquer your precious (and newly-CLEAN) sphere!

Without a clean database, you’re not able to properly use the powerful tools you have at your disposal. All of this dramatically affects your ability to market to your sphere, the bread and butter of a well-run real estate business. Don’t believe us? See what Matthew Ferrara has to say about it. 

Posted on May 11, 2018 at 7:00 am
Tam Nguyen | Category: Sphere Marketing | Tagged , , , , , , , , ,

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