RE/MAX just bought booj. Are you prepared for what’s next?

re/max buys booj, what's next?By York Baur, MoxiWorks CEO

2018 is looking to be the year of the mic drop. With the LeadingRE’s Cloud announcement recently behind us, subsequently comes another. RE/MAX acquired technology company, booj, in order to future-proof their stake in the industry. First of all, congrats to booj for this epic announcement and sale, it’s what every entrepreneur dreams about. I’d also like to congratulate the other end of the deal, RE/MAX, for embracing a great technology solution for their vast number of agents.

Now, for all the existing booj customers out there that are independent brokerages…

Chances are, you might not like that your technology is now controlled by someone perceived as your competition. There’s no way to sugar coat it. You may, as a result of this, want to change out all or part of the technology you have from booj, because you don’t know that you’ll continue to get everything you need from them. However, you still need to compete.

The truth is, an open platform is the only way to future-proof your brokerage against the rapidly-evolving technology space, especially when not everyone out there can afford to make investments into technology like SoftBank, Keller Williams, and RE/MAX can. The Moxi Cloud not only future-proofs your brokerage, but it also gives you the next most important thing: Choice. It allows you to plug in the tools you already love and unplug the tools you no longer want – like a power strip. Moxi Cloud can help you more so than any single-source product from a franchisor.

The Moxi Cloud open platform, for example, now has over 40 integrated tools and services – DocuSign, Imprev, Intuit, Buyside, Offrs, Flipt – to name a few. Our brokerage clients get to pick any and all they wish to, and all their data, tools and services live in one place, working seamlessly with their roster, brokerage assets, CRM contacts, MLS data, and more. Our cloud grows every single day, since our existing and new brokerage clients are wanting to plug in more of the great tools that already work for them, allowing them to retain their current investments. A true win-win.

In the end, our goal is very specific: Make brokerages more profitable, by making their agents more productive.

We have and always will have the backs of the brokerage. Plain and simple. And we understand the need for their existence in the future, no matter how advanced technology becomes. There will never be a greater replacement than that of the human connection and the safety one feels when working with their trusted advisor: their real estate agent.

I hope all you independent brokerages out there reading this will take it to heart and not only consider what I’m saying, but pick up the phone and call us (the number is at the bottom of our site). Maybe you want some questions answered that you feel you won’t get candid answers for elsewhere. Maybe you want some more info on the Moxi Cloud. Maybe you just want to know the lay of the land in all this tech mumbo jumbo. Whichever it is, we’re happy to take your call, no strings attached.

Posted on February 28, 2018 at 4:19 pm
Tam Nguyen | Category: News | Tagged , , , , , , ,

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