By Maddie Jostol
If you aren’t already, get on Facebook now. Agent ads are what is going to drive your business and doing so on the largest social media platform is key. We understand it seems like a time consuming and overwhelming undertaking, but it doesn’t have to be. Use the right tools that help you work smarter, not harder.
The number one reason you need to advertise on Facebook: exposure. This may seem obvious, but its importance is often overlooked. Growing your sphere is the number one way you’ll be able to sustain and grow your real estate business in such a competitive market. What role do Facebook ads play? To put it simply, you’re getting your personal brand in front of a massive, targeted audience, with the click of a button.
Facebook not only has a huge pool of people, with 1.15 billion daily users, but it’s also the perfect platform for real estate. Facebook is visual, but informative. What’s that mean? Content that is successful on Facebook is eye-catching, yet informative, meaning a beautiful picture of a home (with some information and details on the listing available) does really well on Facebook. Consumers don’t only appreciate it, but they now expect digital marketing to be a part of an agents’ offering. Agent ads on Facebook are a simple way to impress your clients with the ability to show them how many eyes you got on their listings.
We recently expanded our Moxi Marketing suite, adding Advertise Your Services, which allows agents to promote themselves and their business quickly and easily. You just log into your MoxiWorks account, follow three guided steps, and voila! You can have promotions up and running in five minutes.
One concern we commonly hear from agents is that they know they need digital marketing, but they don’t want social media ads linked to their personal account. Use a system like Advertise Your Services, which doesn’t require your personal Facebook account to be linked. In fact, you can run agent ads without having a Facebook account at all.
Promote both yourself and what you do. Agent ads promoting both the service the agent offers and their success (active listings, recently sold listings), demonstrate that agents’ expertise. Gain exposure by marketing yourself – get in front of potential clients and make your name known in your area. Then, each time you win a new listing, boost it on Facebook. Not only will this win over your clients as they’ll be able to see the effort you’re putting in to market their home, but it will also generate leads for you as an active and successful agent.
Here’s the key: don’t wait. Get your marketing ramped up now. Gaining exposure through agent ads is a vital piece of ramping up for the busy season. You want your name to be well-known in your area as those listings start rolling in.
Advertise Your Listing is a newly launched Facebook Ad tool from MoxiWorks that allows agents who just won a listing to create a Facebook ad for said listing with ease. By ease, we mean in three steps and typically in less than five minutes. Advertise Your Listing helps you impress your clients, stay competitive, win more business, and generate more repeat and referral business.
Advertise Your Listing also sends reports directly to your clients. These reports are automatic and help in showcasing you as the trusted advisors you are, without taking up more hours in the day. The best part? Agents don’t need a Facebook Page to run ads. Tie your business page or keep your personal, personal. Either way you can use Advertise Your Listing and win more listing presentations, prove value to your client, and make yourself visible to your farm.
Here’s a quick list of some of the many reasons Advertise Your Listing can up your marketing game:
- It helps you win listings by showing potential sellers how you’ll be promoting their home
- Demonstrates to potential sellers your digital savviness
- Can automatically send a report to your seller showing how many people have seen the ad for their home
- By increasing client satisfaction, you earn more repeat and referral business
- Makes you visible in the neighborhood, potentially generating leads for you
- Each ad is typically seen by thousands of people
- Shows the people in your area you have active listings
- Proves to your seller you are working hard for them to earn your commission
- By showing past ad campaign performances in your listing presentation, you can demonstrate that you can promote their home to thousands of people
- The ads include your Facebook business page, potentially driving many people to your page
We’ve been hearing feedback from agents and thought we’d share one of our favorites from Frankie Hagan, a stellar agent based out of the Fonville Morisey (a Long & Foster Company) office in Raleigh, North Carolina. Here’s what he had to say about it:
Agents love Advertise Your Listing because it gets more eyes on their listings, positions them as marketing pros, and allows them to spend more time on doing what they do best: sell.
You can now start reaching more of the 2 billion people on Facebook (that’s more people than the population of China by the way) and impress your clients at the same time right from the Moxi account you already have. Showcasing listings on Facebook will make you look like a digital marketing superstar and add to the reasons why you deserve more repeat and referral business. Start today.
Have you heard about our Halloween Promo? Today, October 31, is your LAST chance to get 25% off and enter to win the new iPhone X! Each time you choose to advertise your listings using this tool, you’re entered to win. Click here to start.
By Tiana Baur
The Facebook community has more people in it than the population of China. The sheer amount of people on the social network make it hard to ignore – even for our industry. When compared to other small businesses, 79% of real estate businesses have Facebook accounts. Which to be honest, is a pretty surprising number if you ask us.
And yet, most are making mistakes – so much so in fact, that there many articles being published about the common social media mistakes real estate agents make. Like focusing on the amount of likes they have or treating their page like some sort of brochure.
The reality is, agents no longer need to keep trying so hard. There are certain things you can’t know without having the proper experience, but no one should expect agents to become social media gurus overnight – especially since others are spending their entire careers doing so. The new best way to take full advantage of social media is to take a step back and let the pros do it for you. Period.
The #1 way to reap the benefits of Facebook is to use tools that do the heavy lifting for you. It might sound obvious, but so many agents try to be the social media maven for their own business and end up dropping the ball or making a plethora of common mistakes that are narrated out in the articles we mentioned above. There are companies that have entire teams dedicated to helping agents get the most out of social media channels, especially Facebook. It’s time to use them. Here are our favorite tools to use right now:
1. Flipt – Predicative Real Estate Ads
Flipt connects home sellers to top real estate professionals on the web and mobile by using housing and social data. They are predictive real estate display ads to empty nesters, people moving into retirement and homeowners going through life-changing events. Flipt lets you claim your zip codes and within a few minutes launches your locally targeted campaign with their easy-to-use ad builder. Within 24 hours your ads are online, where motivated sellers click and request your information from your free Flipt landing page.
2. Advertise Your Listing – Attention Grabbing Ads in Five Minutes or Less
Advertise Your Listing allows agents who just won a listing to create a Facebook ad for said listing with ease, built directly into the Moxi Engage CRM. The best part? Agents do not need a Facebook Page to run ads. Not only that, but it sends reports directly to their clients with the click of a button. Advertise Your Listing helps agents show clients that they are willing to go the extra mile for them, and keep up with the competition by improving their marketing strategy.
3. Offrs – Get Your Own Territory
Agents want… no they need leads. At Offrs, they identify over 70% of the homes that will sell in the coming year using predictive analytics. They conduct an in-depth analysis of the data that then predicts when people will sell. This data is then presented to the agent via their “Territory.” Each agent chooses a Territory which includes details on every property or property owner, including mailing address, email, phone number, and a predictive seller score that is updated each month based on thousands of data points.
There are more and more tools coming out every day, especially when it comes to social media and Facebook ads, but it’s important to pick one that you can depend on to get the job done. We’ve carefully vetted all of these tools and can guarantee they do exactly what they promise. Using tools like these are the very best way to get what you can out of the largest social media network in the world.
With 1.94 billion active users on Facebook, it’s not hard to believe that 93% of buying decisions are influenced by social media. Facebook is only growing, which means more and more clients and leads will take action from things they see on their feeds. In fact, five new profiles are created every single minute. But how familiar are you with Facebook Ads or Facebook in general? Do you have a Facebook Business Page or have you stuck with your personal profile? How do you take advantage of the largest social network in the entire world?
Social media advertising has become a major player in real estate marketing, especially given how visual of an industry it is. Since the system was built for digital marketers, a significant number of agents find social media marketing intimidating and cumbersome, and therefore never get around to trying it. Although they are expected to be doing great and consistent social media marketing, rarely do they find time in their busy days to do so.
The other problem is that although many agents want to run ads, they can’t do so because ads can only be created from a Facebook business page, not a profile. Real estate is emotional. And very personal. People feel fear and excitement all at once when making such a large transaction. That’s why many agents use their personal profiles as opposed to pages for their business and why many brokerages advise their agents to do just that.
So, although smart agents desperately want to get in the Facebook Ads game, there’s a large barrier to entry and even when they have the time and gather the information needed, they might not feel like a Facebook Page is in the best interest of their clients.
This needed to be fixed. That’s why Moxi Works stepped in.
Advertise Your Listing Allows Agents to Create Facebook Ads in Under Five Minutes
Advertise Your Listing allows agents who just won a listing to create a Facebook ad for said listing with ease. The best part? Agents do not need a Facebook Page to run ads. Agents can keep their personal profiles to stay on that intimate level with clients or never have to create a profile at all. Agents can start reaching more of the 1.94 billion people on Facebook and impress their clients at the same time starting today!
Not only that, but Advertise Your Listing sends reports directly to their clients with the click of a button. These reports help in showcasing agents as the trusted advisors they are and doesn’t take up more hours of their day.
Find out more about Advertise Your Listing, other products, and the Moxi Work’s open platform known as the Moxi Cloud.
Advertise Your Listing Allows Agents to Create Facebook Ads in Under Five Minutes
Social media advertising has become a major player in real estate marketing. With over 1.94 billion active users on Facebook, it’s a channel that consumers expect agents to capitalize on.
The problem is, there’s a big barrier to entry. Since the system was built for digital marketers, a significant number of agents find it intimidating and cumbersome, and therefore never get around to trying it. And although they are expected to be doing great and consistent social media marketing, rarely do they find time in their busy days to do so. That’s why Moxi Works stepped in.
Advertise Your Listing allows agents who just won a listing to create a Facebook ad for said listing in under five minutes. Not only that, but it sends reports directly to their clients with the click of a button.
Greg Sundberg, VP of Marketing, said, “It’s important to be a digital savvy agent to compete and win business. Facebook is an obvious choice for us to help agents to do that. We believe this is the absolute easiest way to advertise online.”
By simplifying the ad creation process, we are able to offer an easier, better way for agents to delve into Facebook ads. “We have high quality brokers as our clients and they get a disproportionate share of listings, but in an ever-competitive environment it’s critical that they demonstrate value to their sellers. Advertise Your Listing helps them do that, while also being a big agent convenience,” said York Baur, CEO of Moxi Works. “The Moxi Cloud already has all of the info we need – listing info, brokerage info and brand, agent info, photos and a landing page, all of which are automatically created in the Moxi Cloud – so literally with the click of a button and a credit card, an agent can deliver value back to their seller.”
Homeowners want to know that you’re taking a competitive approach and actively reaching new prospects. Advertise Your Listing helps agents show clients that they are willing to go the extra mile for them, and can be another reason for referral and repeat business.
Here’s the thing. We know that many professionals are hesitant to use their personal Facebook profile, we would be too. That’s why we made sure they wouldn’t need to. Any agent can use Advertise Your Listing, regardless if they have a Facebook account or not. So now, there’s nothing standing in their way!
Advertise Your Listing is set to launch next month, July 2017.
Find out more about Advertise Your Listing, other products, and the Moxi Work’s open platform known as the Moxi Cloud, here & watch the video below!