Centralizing tech to up their game
When John E. Cadigan joined his family’s brokerage as Operations Director, he immediately saw the need for a centralized tech platform that would give their agents a single hub from which to run their business.
Without a centralized platform, managing technology overtakes supporting agents
John and the team at Barrett Sotheby’s International Realty began the search for a platform that would not only provide this centralized hub for agents — but that was also customizable and would help them with their recruitment and retention efforts.
Barrett Sotheby’s International Realty lacked a CRM that was user friendly and would seamlessly integrate with their other tech tools. John, coming from a sales and service background, knew that finding the right tech partner would not only mean strengthening their tech offerings — but also change the conversation they were having with agents.
A tech suite designed to seamlessly connect
“Our differentiator is the support we provide to our agents — we’re their partner,” said John. "We're really in the agent services business. It’s important for us to have the best technology for our agents, but it’s even more important for us to be able to show them the real value... what it means for them.”
“Perhaps the biggest reason [we chose MoxiWorks] was because it could connect to everything,” said John. Barrett Sotheby’s previously utilized a stand-alone intranet that siloed agents’ data and made it difficult for their tech stack to work seamlessly.
What’s more, their team could fully customize their new hub while integrating with the other systems they already use like their MLS, RealScout, and DocuSign. “Tech fatigue is real. [With MoxiWorks] it’s easy to keep agents from having to bounce around to different tech to get the job done,” said John.
Finding a partner at the center
Looking back, John said the “most underrated thing was the hub component” and that he’s not sure what their business would look like today if they hadn’t found MoxiWorks. They believe they’ve found a true technology partner.
“We approach this relationship from a partnership standpoint. When we’re evaluating new tools, we almost always check to make sure they integrate with Moxi,” said John. “We view Moxi as the center of our technology stack. If [other technologies] don’t work with Moxi, then we probably don’t need to work with them.”
What’s more, Barrett Sotheby’s has found new confidence in their recruiting efforts thanks to a more robust technology suite. “We’ve had a lot of growth [in recruiting],” said John. “This has taken us from a small boutique-feel agency to a larger offering.” Today, John and the team at Barrett Sotheby’s can confidently say they offer a state-of-the-art, centralized hub for agents to run their business — one that is truly customizable to their needs. Bad technology is no longer something that can compromise their place in the market.
“We’re really in the agent services business. It’s important for us to have the best technology for our agents, but it’s even more important for us to be able to show them the real value.”