Doing Things Differently
How Chase International flipped from selling houses to selling lifestyle.
Doing things differently
Across the industry, it’s common knowledge that the general public turns to the major portals to view available listings, not specific brokerage websites. So instead, Chase International chose to position its website as a place for content that was both engaging and filled with stories based on lifestyle and hyper-local content.
“Everything about our website is different from what you usually see and is focused on what makes sense for a consumer.”
Kelly Gesick
Director of Digital Innovation, Chase International
How Chase International flipped from selling houses to selling lifestyle.
It’s not every day that a brokerage combines design, community, and content so seamlessly you’d think their website is run by the tourism department, but that’s what Chase International did. By going from selling houses to selling lifestyle, specifically on their website, they were able to break out of the box and truly do something different.
Kelly Gesick, Director of Digital Innovation at Chase International, led the charge when it came to adopting and implementing MoxiWebsites across their brokerage. Below she shares their approach.
Control your content on your time
When Chase International decided to take a different approach, they knew they needed a website that could keep pace with the changes in their community and allow them to quickly adapt the experience on their site as needed.
MoxiWebsites gave them the freedom to build a unique and engaging website experience without the limitations of hiring a custom developer. Using the MoxiWebsites framework, Chase International can easily update and pivot its content to immediately meet the needs of its market.
"We were able to use the MoxiWebsites builder and have control over what it looks like on mobile and on desktop and really dive into the experience for the consumer,” said Gesick. “It was really easy to do without having to call a developer. It was very flexible and adaptable. We had an idea and by the end of the week we had a live version we could play with and experiment with."
Engage your community
In order to drive more traffic to their site, Chase International made the decision to take their community on a lifestyle journey. Their listings are still front and center, but their website helps you truly feel what it would be like to live in their community beyond just the homes for sale.
"We've really tried to embrace the virtual experience of buying a home and it's been great with MoxiWebsites. We can add whatever we want to the site, make it look however we want for virtual open houses, and really delight our customers,” said Gesick.
Make your agents’ lives easier
Creating custom one-off content for your agents is unsustainable. With MoxiWebsites you can customize without extra steps, saving both you and your agents precious time that can be spent building and maintaining the relationships that are critical to your business.
"The great thing about MoxiWebsites is the management team can just hit ‘share’ and give [webpage content] to a specific agent and not have to rebuild it for them and without them having to do anything.
We try to model and encourage our agents to operate at a level of wanting a consumer to have all the information they need so they can make the best decision possible. This goal develops a meaningful, trust-based relationship that builds business."
“We're really happy with MoxiWebsites. What we were able to create is something different — that agents really like, the consumers love, and it's something new and exciting in real estate. It's a different way of talking about real estate in terms of the entire community — not just individual assets.”
Kelly Gesick
Director of Digital Innovation
Raising the bar for the industry
Adoption of new technology can be a challenge for brokerages, but Chase International met it head-on. Empowered with a vision to create something unique and truly valuable for their consumers — their website quickly became the new standard in their market.
“Two months after our new lifestyle focused website launched, five other brokerages in town called us saying — ‘Hey, my listing isn't showing up on your website, can you help me figure out why, because you guys have the most amazing real estate website in the area, and I want to make sure my listing shows up on your website.’"
It doesn’t get much better than that.
