In the fast-evolving world of real estate, technology isn’t just a “nice to have”—it’s essential. But as MoxiWorks CEO Eric Elfman recently shared on the RealTrending Podcast by HousingWire, success isn’t about replacing agents with automation. It’s about striking the right balance between tech and human connection.
In this engaging conversation, Eric breaks down what brokerages need to know to not only keep up with change but to thrive in it. Whether you’re a brokerage owner striving for higher agent productivity or an agent looking to strengthen client relationships, the takeaways are worth your time.
Watch the Full Conversation
Key Insights from the Interview
1. Real Estate Technology Should Enhance Relationships—Not Replace Them
Automation should handle the repetitive tasks that eat up valuable hours, giving agents more time to focus on the work that truly matters—building trust and delivering exceptional service. As Eric explains, technology should free you to be more human, not less.
2. The Biggest Opportunities for Brokerages Right Now
From real estate CRM software like MoxiEngage to automated marketing tools such as ActivePipe and MoxiImpress, Eric outlines where brokerages can get the most return on their technology investments. For small to mid-sized brokerages, efficiency and agent adoption are key competitive advantages.
3. Why Data, Automation, and Adoption Are the Future of Real Estate Success
Data-backed decision-making helps brokers forecast trends, target the right opportunities, and coach agents effectively. The brokerages that marry real estate automation software with consistent agent usage are the ones that will pull ahead in a challenging market.
Why This Matters for Brokerage Owners and Agents
For brokerages with fewer than 1,000 agents, technology adoption isn’t about having the latest tools—it’s about using them in ways that directly improve productivity and profitability. The right tech stack makes it easier for agents to close deals, stay connected to their sphere, and market listings effectively—without burning out.
At MoxiWorks, we design our suite of products to fit into an agent’s daily flow so that using them becomes second nature. As Eric says, “When the tech works for the agent—and not the other way around—you win.”
Ready to learn more about real estate tech that helps your agents win?
Schedule a demo with MoxiWorks and see how our solutions can transform your brokerage.
