Half Your Leads, Lost Every Year

You brought in the lead and passed it to your agent.
The agent didn’t pick it up. So now what? 70% of leads go cold if no one follows up within the first hour. No follow-up. No relationship. No deal.
Email marketing for real estate agents shouldn’t be this hard. Let’s fix it.

  • Automate follow-up
    Trigger emails based on client behavior.
  • Run set-and-forget campaigns
    Drip emails go out from agents like clockwork.
  • Match clients to listings
    SmartMatch sends homes based on real client interest.
  • Keep your database warm
    Strike when clients click, view, or engage.

Real estate agent using CRM tools to follow up with leads and promote listings

Built for Real Estate Pros

Brokers

Follow-up gets done.

  • Stop chasing agents to follow up
  • Protect your brand
  • Turn scattered leads into a steady flow
  • Support agents – no hand-holding

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Agents

Never miss a lead.

  • Follow-up reminders, built-in
  • Stay top of mind automatically
  • Match buyers with new listings
  • Look sharp on your busiest days

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Teams

Track team follow-up.

  • See who’s staying in touch
  • Keep every email on-brand
  • Automate nurture across the team
  • No more cleanup duty

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What’s Included in

Automated Email Marketing Platform

Behavior-triggered emails

SmartMatch listing recommendations

Branded email templates

Engagement tracking

Agent activity reporting

Automated real estate email marketing for buyer leads with engagement analytics

Backed by Real Results

1.5
x
The industry average open rate
2
x
The industry average click-through rate
1.4
x
The industry average click-to-open ratio

Backed by Real People

“ActivePipe is one of the top sources of traffic to our brokerage’s website.”

Byron Hughey
TTR Sotheby’s International Realty, Washington

Read Our Customer Stories

Your Real Estate Email Marketing Questions, Answered.

Is email marketing effective for real estate agents?

Yes! In fact, email marketing is four times more effective than other channels, especially when it’s behavior-based. Our real estate email marketing software helps agents follow up fast, stay visible, and maximize every opportunity.

What real estate email marketing templates should agents use?

Start with what drives results: listing alerts, open house invites, market updates, and nurture emails. Our platform includes built-in email drip campaigns, so agents stay top of mind without writing everything from scratch.

How can I keep agent emails on brand?

You shouldn’t have to chase fonts or fix footers. With pre-set templates, our real estate email marketing software keeps every email on brand, no matter who sends it. It’s the easiest way to run cost effective real estate CRM email campaigns without wasting time.

Smiling professional checking real estate updates on mobile device with brand logo

Catch Every Lead

You landed the lead. Let’s make sure your agents land the listing. 

Book a Demo