The real estate industry has entered a new era, with the long-looming NAR settlement terms now in effect. After a “Summer of uncertainty,” the long-term impact is unclear. While buyer commissions decreased from 2.62% in January to 2.55% in July, some brokerages have reported no noticeable changes in buyer commissions since the announcement of the settlement.
Uncertainty creates opportunities for innovation for leading brokerages, and they view the NAR settlement date as a launch point for a new phase of their business.
Join us to hear our experts discuss three actions every brokerage should take:
- Relationship selling skills: Implement a change management program that (re)equips agents to be viewed as trusted salespeople by consumers – competence drives confidence.
- Value-centric messaging and content: Update the value proposition of why buyers and sellers need an agent’s expertise and activate prospective customers with educational content.
- Technology enablement: Drive greater adoption and usage of sales and marketing software to scale agents’ capabilities, making them more productive.
