AI isn’t here to replace real estate agents. It’s here to take the busywork off their plate.
That’s one of the big ideas in the latest episode of On the Record, where technology columnist Craig Rowe sits down with MoxiWorks CEO Eric Elfman for a candid conversation about where real estate is headed. Lawsuits, rising rates, low tech adoption and the rise of AI have reshaped the industry, and Eric doesn’t sugarcoat any of it.
His philosophy is simple: the best leaders are “optimists about tomorrow, but realists about today.” When Eric joined MoxiWorks in 2024, he chose to “run into the burning building” of an industry in disruption. Instead of waiting for the market to bounce back, he made a bold call: rebuild the entire platform like a startup, with AI at its foundation from day one.
In the episode, Eric explains why AI should handle the heavy lifting for agents, surfacing signals in their database and preparing campaigns, emails and CMAs before they log in, so they can focus on what they do best: building relationships and selling homes. He also opens up about the agent adoption problem, why MoxiWorks shifted to building for agents first, what the US can learn from markets like the UK and Australia, and why focus beats distraction every time.
On the Record by MoxiWorks, hosted by Craig Rowe, features conversations with real estate leaders on technology, strategy, and the future of the industry.
