CLICK HERE TO READ THE FULL ARTICLE The real estate technology startup Moxi Works has secured an unspecified investment stake from Hanna Holdings of Pittsburgh. Moxi Works has created an open-platform system, called Moxi Cloud, for large residential real estate brokerages, which serves over 100,000 agents and 50 brokerages nationwide.
Advertise Your Listing Allows Agents to Create Facebook Ads in Under Five Minutes
Social media advertising has become a major player in real estate marketing. With over 1.94 billion active users on Facebook, it’s a channel that consumers expect agents to capitalize on.
The problem is, there’s a big barrier to entry. Since the system was built for digital marketers, a significant number of agents find it intimidating and cumbersome, and therefore never get around to trying it. And although they are expected to be doing great and consistent social media marketing, rarely do they find time in their busy days to do so. That’s why Moxi Works stepped in.
Advertise Your Listing allows agents who just won a listing to create a Facebook ad for said listing in under five minutes. Not only that, but it sends reports directly to their clients with the click of a button.
Greg Sundberg, VP of Marketing, said, “It’s important to be a digital savvy agent to compete and win business. Facebook is an obvious choice for us to help agents to do that. We believe this is the absolute easiest way to advertise online.”
By simplifying the ad creation process, we are able to offer an easier, better way for agents to delve into Facebook ads. “We have high quality brokers as our clients and they get a disproportionate share of listings, but in an ever-competitive environment it’s critical that they demonstrate value to their sellers. Advertise Your Listing helps them do that, while also being a big agent convenience,” said York Baur, CEO of Moxi Works. “The Moxi Cloud already has all of the info we need – listing info, brokerage info and brand, agent info, photos and a landing page, all of which are automatically created in the Moxi Cloud – so literally with the click of a button and a credit card, an agent can deliver value back to their seller.”
Homeowners want to know that you’re taking a competitive approach and actively reaching new prospects. Advertise Your Listing helps agents show clients that they are willing to go the extra mile for them, and can be another reason for referral and repeat business.
Here’s the thing. We know that many professionals are hesitant to use their personal Facebook profile, we would be too. That’s why we made sure they wouldn’t need to. Any agent can use Advertise Your Listing, regardless if they have a Facebook account or not. So now, there’s nothing standing in their way!
Advertise Your Listing is set to launch next month, July 2017.
Find out more about Advertise Your Listing, other products, and the Moxi Work’s open platform known as the Moxi Cloud, here & watch the video below!