Kelly Gesick sits down with Elise Matson to break down the trigger-based engine behind RISE’s emails, tasks, and workflows. Elise covers the four trigger types, why backfill means you’re never starting from zero, and the two evergreen campaign configurations — plus the one question that tells you which to use. Walk away knowing exactly what to turn on first: Just Listed, lead task automation, Market Insights, then evergreen drips.
Last updated: July 17, 2026
