When Eric Elfman bought a home, the service he received from his agent earned his loyalty. That experience helps explain his approach to AI as CEO of MoxiWorks, where giving agents more time to take care of their clients is central to the company’s product strategy.
On NOISE VS. SIGNAL, Elfman walks Inman CEO Tom Bohn through the thinking behind MoxiWorks’ rebuilt platform, RISE.
They discuss what it takes to build software agents will use and how independent brokerages can access the caliber of technology available at larger firms. Elfman also explains the company’s shift toward designing software around the agent’s daily work.
Tom asks Elfman to name an AI feature his team reconsidered, prompting a look at how MoxiWorks approaches automation. Elfman describes tools that prepare marketing materials and client emails, with agents approving the final action. It’s a practical look at how he’s putting AI to work while keeping agents involved in the decisions that affect their business.
