MoxiWorks acquires best-in-class lead nurturing platform, ActivePipe
by Jordan Barrish
Acquisition expands the powerhouse suite of solutions in the MoxiCloud
SEATTLE, WA. (Feb 22, 2022) – MoxiWorks, the leading real estate technology platform, announced today the acquisition of ActivePipe, a premier lead nurturing platform for real estate professionals. Founded and headquartered in Australia, ActivePipe operates in four countries supporting more than 2,500 brokerages and more than 40,000 agents. ActivePipe joins MoxiWorks’ sphere-based CRM, MoxiEngage, leading CMA interactive presentation tool, MoxiPresent, as well as its recruiting system, marketing suite, websites platform, and most recently its new back-office solution, MoxiBalance. Financial terms of the deal were not disclosed.
The ActivePipe lead nurturing platform uses AI to effortlessly automate the process for brokers and agents to stay in touch with all their potential clients. ActivePipe’s predictive capabilities identify which clients are most likely to enter into a transaction and alerts clients to unlock opportunities in their database.
“With rising interest rates, tight inventory and an uncertain economic future, dependence on paid cold leads that don’t convert is a recipe for disaster,” said York Baur, CEO MoxiWorks. “Workingto nurture your sphere is the gift that keeps on giving. ActivePipe will help you, the broker and agent, spend less time worrying about where your next lead is going to come from and instead use AI technology to nurture the leads that are already in your sphere.”
ActivePipe has been part of the MoxiCloud partner network for more than three years helping MoxiWorks clients nurture their sphere.
“We have been partners for years with MoxiWorks and could not be more thrilled by the opportunity to create something really powerful by becoming part of the MoxiWorks family,” said Ash Farrugia, co-founder and CEO of ActivePipe. “Partnering with MoxiWorks was the natural next step for ActivePipe given its market-leading position in the residential real estate market. This is an exciting and pivotal time to be in the Proptech space and we are confident in this next chapter with MoxiWorks.”
In 2021 ActivePipe was included in the HW Tech100 and named the Most Innovative Scale-Up Proptech for Sales & Marketing at the inaugural national Proptech Awards.
“Between the products we produce, the partners we’ve assembled in our partner network, and the acquisitions we make, we’re assembling the best and brightest products and people in the real estate tech world,” said Baur. “We believe in the power of high-quality people and that bringing together innovative companies will truly bring our industry into the future.”
MoxiWorks acquired marketing automation platform, Imprev, now MoxiImpress, in November of 2019 and most recently acquired reeazily, now MoxiBalance, at the end of 2021.
“We are delighted by MoxiWorks’ growth and innovation since our initial investment, and we plan to continue to support the company’s organic development and strategic acquisitions to further enhance the product set,” said Tom Smith, Principal at Vector Capital, which invested in MoxiWorks in 2019. “ActivePipe is a premier product we have closely watched gain momentum over the past few years, and we are excited to add it to the MoxiWorks platform today.”
Paul Hastings and Johnson Winter & Slattery served as US and Australian legal advisors, respectively, to MoxiWorks. D.A. Davidson & Co. and K&L Gates served as financial and legal advisors to ActivePipe, respectively.
To learn more about MoxiWorks and ActivePipe, visit moxiworks.com.
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 800 brokerages and 400,000 agents nationwide, accounting for more than 20% of the transactions in the U.S. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 150 partners that integrate to create unique brokerage solutions. Find more information at moxiworks.com.
The ActivePipe Platform uses predictive data technology to identify high value contacts in a real estate agent’s database. It analyses their behaviour and interprets their needs to personalise communication and automatically nurture contacts. The company is based in Melbourne, Victoria, with offices in Austin, Texas and Washington D.C. and has been backed by premier investors including NAB Ventures, Firemark Ventures (IAG), PieLAB Ventures, Second Century Ventures, AS1 Growth Partners, and Asia Principal Capital. ActivePipe successfully entered the US market in 2018 and is now considered one of the most leading-edge marketing platforms in the market.
About Vector Capital
Vector Capital is a San Francisco-based leading global private equity firm focused on transformative investments in technology and technology-enabled businesses. Founded in 1997, Vector oversees approximately $4 billion of capital across its private equity and credit strategies from a variety of investors including university endowments, foundations, and financial institutions. With our disciplined approach to valuation and deep-rooted operational experience, Vector has generated competitive returns and established a successful track record spanning nearly 25 years. For more information, please visit www.vectorcapital.com.
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Nathaniel Garnick/Grace Cartwright